Trying to choose between business growth strategies for your accounting firm?
We know the struggle well. You're competing with younger, more nimble accounting solutions. Automation is taking over faster than offshoring. And you're struggling to tap into the growing market of smaller businesses headed up by Millennials.
To top it off, you've never had to invest much into marketing, so even though you're starting to understand that it's time to go there, it's very difficult to understand where your efforts and money are going to be the most meaningful.Read More
It needs to add up
The formula for sales success seems pretty easy to most... Just do more of what's working.... right?
Well, at least that's how most of the folks I talk to think. But what I'm finding with my CPA firms is that there isn't a whole lot that is working anymore.Read More
Does your marketing plan elevate your firm?
So, you spend your days, each and every one of them, counting and crunching beans and numbers - all to make sure that 2 + 2 really does = 4, and that if and when uncle Sam comes a knockin', your clients have no reason to sweat.
But does your marketing plan have the same accountability standards? Does 2+2 truly equal 4, and are you able to look at the numbers, and tell the tale without telling tall tales? Or is it so convoluted and rooted in esoteric jargon that only an expert can be reasonably expected to translate and separate the noise from the facts?
Keep reading, and you'll see a marketing plan for accounting firms that delivers real results and true transparency:Read More
Maybe you're aiming in the right direction, but you're not thinking about it from your customer's perspectives...
You want to grow your firm, and you're struggling to find ways to connect with new business prospects, and you KNOW you need to invest in marketing... You also know that you need to invest in DIGITAL marketing.
You also know that your last 10 digital marketing investments have been total busts even when the agency you engaged was thrilled with the results.
What the heck???
What's the secret sauce for growing your CPA firm?
Is it that you provide a "great value" or superior services? That's what most of you tell me when I ask what differentiates your firm from the countless competitors out there. But is that how to sell accounting services in the 21st century?
Will they think that your value proposition is fresh and exciting? ... your textbook, cookie-cutter response of being a (fill-in-the-blank)? And, most importantly, is it true? IS your CPA firm really all that different from the rest?
As the Managing Partner, this falls squarely on you, and my assumption is that even if you are, nobody is "getting" it.
Gluten free, low carb, organic marketing will help you build a powerful pipeline of opportunities for your CPA firm
A new year is upon us, and with it, another 3/15... another 4/15... and another ghost town come summer. It's the cycle, and we've all come to expect it, just like the fact that every year between the 3 and 4 fifteens, my CPA clients and prospects get a little stir crazy, and start having little panic attacks as you think about the summer and trying not to wipe out all of your profits before year-end.
So, what, exactly, are you doing to break this vicious cycle? Are you accepting your fate and the heart palpitations it brings, or are you ready to jump into this internet thing and control your own destiny year-round?Read More
Give your rainmakers a helping hand with supportive marketing objectives
Busy season is just around the corner, which means your rainmakers are really starting to ramp up their sales efforts, so they can land some whales before 3/15 and 4/15, and you want to help by providing marketing support.
So, where should you be putting your marketing resources to make sure you are able to reach your sales objectives this year? PPC ads? Blogging? SEO? Tradeshows? The usual chotchke with your firm's logo?Read More
Marketing for your accounting firm should be on a different schedule than Uncle Sam
There is nothing worse than being bombarded by new clients during crunch time, is there?
Okay, maybe that's being a bit dramatic. There are actually a lot worse things out there than winning new clients during busy season, like LOSING them. But it is a bit of a headache to ONLY get new client interest when you're trying to deliver quality service to your existing ones. It makes it difficult for planning (something we're wired to always be thinking about), and it can be quite a disruption.
What's worse is during the off season when you start looking at those P&L statements and see nothing but red and a withering pipeline...
So, how do we put an end to this vicious cycle? More trade shows? More conferences? What, exactly?
Maybe more of the same will only result in... well... more of the same... How about something completely new? - Like marketing tactics that feed the pipe 24/7/265 - even on holidays and weekends.Read More
Because you want more customers, and you want your old ones to stick around, don't you?
Blogging has to be one of the most interesting forms of marketing in the digital realm today. However, as interesting and effective as it is, it is equally confusing and obscure to those who are just getting started, especially with businesses that are more practical in nature, such as accounting.
After all, how does one quantify the most popular reason for blogging, to "become a thought leader?"
You can't pay your bills or hire staff based on this notion alone, and measuring it... well, that's a whole other ball of wax. It's not practical, and it doesn't drive results.
So, how does an accounting practice, such as yours, justify the expense and time investment in something like blogging, when it's so difficult to monetize? - Here's the good news... it's NOT hard to monetize, but it does take a bigger picture marketing strategy, which includes other forms of digital marketing, to make sense and cents. Here's why you should start blogging for your accounting practice.Read More