Welcome to the Orange Pegs Media Sales & Marketing Blog.

Here, you will find articles about selling, marketing, technology, and other important conversations about your business. We also have industry specialty blogs that we recommend you check out: 

BLOG MAIN- links to specialty blog page- Staffing

Accountin blog

BLOG MAIN- links to specialty blog page- Software & SaaS

Lucas Hamon

Lucas Hamon

Over 10 years of B2B sales experience in staffing, software, consulting, & tax advisory. Today, as CEO, Lucas obsesses over inbound, helping businesses grow!

Recent Posts

Feb 8, 2019 4:12:57 PM

What is Inbound Lead Generation?

Looking for ways to support sales? Inbound lead generation on your mind?

It's no surprise if that's the case.... after all, you are literally in the middle of an inbound lead generation campaign at this very moment.

That's right... by reading this blog post, you have walked down the path that I laid before you. This is step 1... Steps 2 - 4 include capturing you as a lead, nurturing you, then sending you off to sales when you're packed and ready to go.

But let me break it down in more detail (including actionable steps you can start taking today).

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Feb 4, 2019 4:15:00 PM

Should I hire an Inbound Marketing Agency or a Consultant?

An inbound marketing agency provides turn-key solutions, but cost more - Consultants are cheaper (on paper), but they require hand-holding...

How many times have you been faced with this conundrum? You know that it's time to start feeding your sales people with inbound leads, but you're struggling with whether to hire a consultant vs an inbound marketing agency.

Both have their appeal, and in many ways, both are necessary to reaching your ultimate sales & marketing objectives. But there is only one right answer at this particular moment in time, and getting it wrong at this critical stage can lead to delayed objectives and wasted resources - two things that weigh you down every day.

Here are a list of pros and cons for each so you can choose the better option for your company.

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Feb 2, 2019 3:12:00 PM

3 Critical Steps for Generating valuable B2b Sales Leads


These leads are #*(&$# TERRIBLE!!!

Are you tired of hearing this from your sales people yet?

For my first 10 years in B2B sales, and there wasn't a single day that went by where I wasn't thinking or shouting, "THE LEADS! THE LEADS! God, these leads are awful!" I felt like Jack Lemon on Glengarry Glen Ross... desperate to get some kind of support that meant something.

We were pulling our sales leads from purchased lists, directories, and software that scraped the internet for basic contact information.  Because of this, our calls were ice cold, and there was a diminishing return that everybody on the sales floor could see, but none of the decision-makers were willing to admit.

But it's 2019 now. We're connected. We're online. And you're realizing that there's no going back to the days before the internet... or Google.

Here are 3 critical steps for generating and closing b2b sales leads in the modern era.

 

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Nov 20, 2018 4:06:00 AM

6 Sales Enablement Best Practices for Scalable Growth

Achieving scalable growth is the kind of thing most of us business owners dream of.

We want a formula... we want to be able to objectively determine our next move, and do so with confidence... it's not a difficult thing to understand.

What is difficult to understand is how to actually accomplish it. After all, most of your growth to date has been accomplished through gut instinct and hustle... which is impossible to repeat as you grow and delegate.

So, many of you are toying around with Sales Enablement (what's that?), a concept rooted in objectivity, because it puts data in the driver's seat, not hunches.

These 5 sales enablement best practices will get you off on the right foot for controlling positive sales outcomes:

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Nov 19, 2018 11:57:28 AM

Sales Enablement Tools that Change the Game (Video)

Enabling sales for success has never been easier.

As a business leader, you're no doubt always looking for ways to influence the sale, but struggling to find any meaningful ways to do so. 

But that's because you're relying too heavily on gut instinct and conversation. You're not letting DATA fill in the gaps or provide the narrative that dictates your most important decisions.

These sales enablement tools and processes will change all of that. They'll put objective reasoning at the helm, and allow marketing and upper management to enable better outcomes on the ground floor.

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Nov 16, 2018 1:19:37 PM

How Inbound and Modern Technology can Influence Sales (VIDEO)

Your sales people are the life blood of your business. It's why they get paid the big bucks, and why it's so much easier for you to invest in new salespeople than new marketing programs.

But would you feel the same about marketing and investments related to marketing if they could provide sales with unquestionable value and support? 

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Nov 13, 2018 8:44:00 AM

My Favorite Quotes about Business Growth

These inspiring quotes about business growth have been pulled from my nearly 20 years of helping organizations reach their growth potential. 

What's your favorite quote?

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Nov 6, 2018 3:19:00 PM

Tools for Accelerating the 5 Stages of Business Growth

We're all aware of the five stages of business growth (Development, start-up, growth, expansion, and exit), but how does one help their business locate the optimal time for exiting one and entering the next? What can you do as a business leader to ensure you get from one to the next?

As the leader of a growth agency and a business owner who bootstrapped my company from the ground up, I have ideas about when it makes sense to invest, where to put your $ first, so it works for you, and how to identify losers, so you can pivot without risking everything.

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Nov 2, 2018 7:44:00 AM

What is a Growth Agency?

Orange Pegs Media is famous for inbound lead generation, a tool used by businesses looking for predictable growth. But leads aren't always the problem.

In fact, there's often a major conflict created by trying to grow most businesses by simply adding more leads to the mix, something we discovered after operating for 5 years as a digital marketing agency specializing in inbound lead generation.

It's the same problem just about every marketing agency, digital or otherwise, faces when trying to help businesses derive value from their services.

They are simply not focusing on the kinds of KPIs that get business leaders like you out of bed in the morning.

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Oct 30, 2018 4:16:36 PM

Waiting for Something Great

One week ago, I welcomed my daughter, Autumn Lynne Hamon, into the world.

Despite being punctual as hell and allowing her scheduled cesarean to happen as planned, her arrival was unexpected, doubted, and as my 4 year old son hinted at, it was straight-up trickery!

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Sep 19, 2018 6:06:23 PM

In B2b Sales, There Are No Winners in the Game of Blame

Are you tired of the finger-pointing when sales aren't where they should be? After 15 years in a b2b sales role, and now as a CEO, I know am.

It's distracting, soul-sucking, and it doesn't EVER lead to objective decision-making. As a leader, you're torn between listening to your performers and your own gut instincts - two sources that are WILDLY unreliable (#sorrynotsorry).

So, how do you stop the finger-pointing, and get your sales back on track?

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