Get your marketing started on the right foot!
We put together this buyer persona template to help you win more deals through your investments in sales and marketing.
Additionally, here are 5 reasons why you shouldn't skip this mission-critical step.
Reason 1: Center your strategy
Putting your marketing into action is only half the battle. You need to make sure that your messaging is focused on your perfect buyers. This persona template will help you keep it all cohesive and organized, as it's a central point for communicating the most relevant information about your perfect customer.
Reason 2: Simplify succession planning
Whether you're growing or dealing with vacations or turnover, it's important to have a marketing plan that doesn't completely stall out in the absence of your marketers. Your customer personas will help keep the most important information about your buyers at your arm's reach.
Reason 3: Be better at communicating
Cohesive marketing communications equals better connections. Since your content will be written specifically for your buyer personas, knowing all of the little things that make them tick will help you connect with them.
Reason 4: Identify new opportunities
The exercise of building buyer personas will reveal marketing and sales opportunities that you never expected to see. This will impact your sales and marketing strategy, and fuel ideas that none of your competitors are taking the time to explore... yet.
Reason 5: Align sales & marketing
If you want sales and marketing to go after the same targets, your personas are the best place to start. You'll get contributions from both sides, telling different aspects of the same story, and you'll even learn a few things you didn't know before... like where your prospective customers go to find solutions to their problems.
CONCLUSION:
Like anything else "foundational," the right persona can make or break your outreach strategy. Download this buyer persona template today, and start your new growth campaigns on the right foot!
