Business owners in virtually every industry know — it’s been a weird summer. Labor shortages, rampant inflation, rising gas prices, and a shaky economy, all coupled with typical seasonal factors like extended employee PTO, have all made it difficult for companies to find their growth marketing groove. As a result, many executives resigned themselves to a “weathering the storm” mentality as they struggled simply to maintain their operations.
It's Not Too Late to Hit Your Growth Marketing Solutions This Year
Somehow, Labor Day has come and gone, and we’ve finally made it to September. Companies of every size are ready to get back to business and ramp up their operations after an extended, uncertain summer hiatus. As we dive into fall and round the corner toward Q4, it may feel too late to achieve your business’ 2022 growth goals. Spoiler alert: It’s not.
In fact, for many businesses, fall is the perfect time to invest in growth marketing solutions. A growth marketing investment during this time of year helps companies recalibrate existing marketing efforts and get back on track to hit the goals they set at the beginning of the year (remember those?). Most importantly, a growth marketing investment now equips companies with the support and insight they need for success in the new year. How’s that for a win/win/win?
Kick-Start Your Growth Marketing Efforts This Fall
Here are five ways to kick-start your growth marketing investment this fall:
Start With Sales Enablement
It may seem counterintuitive to launch growth marketing by taking a close look at your sales process. But sales enablement equips your revenue operations with the tools, content, and resources they need for success. Analyzing your current sales process, reevaluating the quality of your existing leads, and standardizing reporting are straightforward but impactful ways to shore up your sales enablement efforts for better results.
Leverage Search Engine Optimization
Yes, SEO still matters. Recent Hubspot stats show that a business’ website is the second most popular marketing tool — just behind social media. The same report also shows that over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies and 71% of marketers say using strategic keywords was their number one strategy for SEO. Developing an effective SEO plan can increase your online rankings, as well as improve the quantity and quality of your company’s website traffic.
Utilize Your CRM
If you don’t have a CRM, you may want to consider implementing one. If you do have one, it’s important to ensure you’re tapping into relevant features and functions, such as:
- Workflows
- Branded emails
- Dashboards and reports
CRM software not only supports a business as it scales, but it also accelerates data collection and analysis. As a result, you’ll be able to initiate personalized interactions and services with every lead, prospect, or customer.
Run a Referral Campaign
The end of summer break means your current clients are likely back in the office and more accessible, making it a great time to run a referral campaign. Asking your clients to refer your business to their networks is an easy way to grow your business — and your brand reputation.
Work With an Experienced Growth Marketing Team
The best way to invest in growth marketing this fall is to partner with an experienced growth marketing team. An innovative growth marketing provider will work with your business to assess and recalibrate current growth strategies. The right team will develop a customized solution that aligns with your North Star metrics and helps support achievement of your end-of-year growth goals.
Contact Orange Pegs Today
Ready to kick-start your growth marketing strategy this fall? Orange Pegs can help. Click HERE to explore our strategic growth marketing program or HERE to schedule a consultation with one of our growth experts:
