Lucas Hamon Feb 3, 2017 1:04:56 PM 5 min read

How Your Company Can Impress People with Spam

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Calling all business owners considering spam!

I was minding my own business the other day, really just focusing on running my company. I was looking at P&L statements, content offer ideas, social media ads, resumes for a new project we have going on, and thinking about the next 3 big moves I plan on making over the next 6 months.

You know where I'm coming from... non-stop work, new fires every five minutes, and to-do lists that just keep on growing...

... when out of nowhere, I was smacked in the face with a ridiculous email... ridiculously impressive, that is.


Learn about how to get permission-based email lists through inbound marketing.

It's a good thing marketing is a passion of mine:

As I was saying, I LOVE spam. In fact, the worse it is the better, because there is nothing more validating for what we do as inbound marketers than getting an email like this one.

I was so impressed by it, that I poured over it, and read it multiple times to let it all sink in. Before I knew it, I was comparing it to my agency's emails, and then the snark-monster came out... and I wrote this blog.

To really illustrate the impact this email had on me, I added some commentary and visuals. I think this is especially important for small business owners who don't have a lot of expendable cash, and basically need to get these marketing investments right the first time - this is important, because you're the ones looking for those immediate gains from your marketing, and that inevitably leads to purchased leads and spamming.

So, I hope you experience what I experienced. It's starts off with "Dear Lhamon..."

Anatomy of a spam email fail


CONCLUSION:

Look, I know why the idea of buying email lists is appealing, because you don't have to wait for an increase in traffic and engaging content on your website, or the individuals permission to market to them... Not like inbound, where we're in it for the long haul (12 - 24 months) - but let's be real... even if you happen to buy a list that doesn't have all the scary stuff in it, like high bounce rates that threaten your future deliverability, when was the last time a spam email worked on you?

And if it did, were you happy about it? Do YOU click links from email addresses you don't recognize or remember giving your contact information to? If you do, I hope you have good malware protection!

This person/bot knows absolutely NOTHING about me or anybody else they spam. And yes, I was impressed, but if you asked me what the name of this company was, I would have to dig through my photoshop files to find it. I already marked them as spam, after all, which pulls the email out of my inbox.

Bottom line: don't do it.

Would you rather feed your sales teams leads who want to know more about your products or services? Then, check out this handy guide:

Download this free guide to getting started with inbound marketing for your business!

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Lucas Hamon

Over 10 years of B2B sales experience in staffing, software, consulting, & tax advisory. Today, as CEO, Lucas obsesses over inbound, helping businesses grow! Husband. Father. Beachgoer. Wearer of plunging v-necks.

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