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Lucas Hamon Nov 18, 2014 5:00:00 AM 3 min read

Today I Deleted my RSS Blog Feed, and it was Glorious

New-age blogging for your business is the only way to go

I used to hate blogging, but always felt that a business blogging strategy was a necessary evil. Today, however, thanks to recently adopting a new companywide marketing strategy (inbound marketing) and killer software platform, all I have is love.

I just removed all of the reasons why I hated blogging...

Now, I knew this day was coming, as I have been working night and day to make it happen. Deleting my feed from enfeedia.com and scratching off a bunch of other time-suckers weighed heavily on my decision to go inbound, so I am beaming with excitement looking at the results because it's actually happening the way it's supposed to.




free your digital marketing with better blogging tools

As I deleted the enfeedia.com shortcut item from my browser menu, I felt a sense of excitement and relief that I had grown accustomed to over the last couple of weeks. See, I recently went all-in with inbound marketing using the Ferrari of the inbound world, Hubspot, as my marketing and strategic engine

Now, let me clarify by what I mean when I say that I deleted my RSS feed...

You can still subscribe to my blog through RSS, but instead of using a 3rd party for this (I used the extraordinarily cumbersome Enfeedia.com - although others seem to like it), it was naturally integrated through my new Hubspot-hosted website.

FYI - I've been talking about this website for days, but if you haven't caught up on it and all of the glorious peripherals that marry all of my marketing processes into one, magnificent platform, take a look at this blog entry from the beginning of November.

Now, let's talk about the beautiful freedoms I recently gained with my blogging by going all-in with inbound marketing:

Freedom #1: No more 3rd party RSS feed necessary!

Maybe you already have this issue resolved, but many small business owners (particularly those of professional services firms), entrepreneurs, blog consultants, and marketers know exactly what I'm talking about. Deleting that menu shortcut was a great feeling. 

Freedom #2: Distribution

I have all of my social media distribution set up through my upgraded website, and my emails are automatically linked as well. By merely publishing the individual blog, it posts on my selected Facebook, LinkedIn, Twitter, and Google+ pages. In addition, it sends subscribers an email and/or an RSS notification.

I created the email and blog templates long ago, so I don't have to do ANYTHING extra in terms of distributing my blog once published.

Freedom #3: Structure

Even the greatest athletes need coaching. They need somebody standing on the sideline with a different vantage-point giving direction. Digital marketing is no different.

Because inbound marketing is so specific in the types of activities one must engage in to succeed, the tools that guide us, which are provided by our software, illustrate proper blogging structure, including SEO pointers and guidance for your blog topics.

Freedom #4: Consistency

I love the fact that my feed URL is now a proper Orange Pegs URL. No more prefixes in the link, just http://www.orangepegs.com/blog/rss.xml



If you're asking the question, "why blog?" it's probably because you are just as frustrated as I was when I was purely a social media agency. But brand development doesn't happen with just one conduit. Social media marketing companies typically work better with integrated programs.

Now, I have said so many times how important it is to have access to the proper tools when deploying an inbound marketing campaign, and blogging is a shining example of that notion. I just turned a half day's worth of work into a 30 second task, and yet, I am more thorough than I have ever been.

For tips on how to incorporate blogging and other marketing peripherals into your campaign, check out our blog writing services HERE.

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Lucas Hamon

Over 10 years of B2B sales experience in staffing, software, consulting, & tax advisory. Today, as CEO, Lucas obsesses over inbound, helping businesses grow! Husband. Father. Beachgoer. Wearer of plunging v-necks.