Having the right attitude but the wrong tools will get you nowhere fast:
(Updated 1/8/18) - I love technology. I love gadgets and gizmos (aplenty... anybody?), and when I have the time and resources, I spend most of it exploring new and popular tools, mostly for my inbound marketing agency, Orange Pegs Media. When they're great, we adopt them and work them into our existing and future client projects. When they're not, we kick them out to make room for something else.
They must serve a purpose that is valuable, unique, and that can magnify the impact of our other marketing tools without causing additional stress or barriers. If anything, they should reduce stress and tear down barriers.
So, just yesterday, I was reviewing desktop recordings of visitors using my new favorite marketing tool, when it hit me - We have incredible technologies available to us as business owners, and when we use them thoughtfully and strategically to enable our marketing teams, our opportunities for growth show up at every turn.
The tools stack that I'm sharing with you today has really transformed the way we are able to deliver on our promises as marketers, so read on, and please feel free to share your favorite tools as well! I'm always looking for the next big thing!