How can a Growth Agency help your business?
A Growth Agency helps businesses achieve their revenue growth objectives through marketing, sales enablement, and technology.
Unlike a traditional digital marketing agency, growth agencies influence more than marketing KPIs. They leverage data in making important decisions, so there tends to be a significant push toward bridging ROI analysis' gaps before a single piece of marketing collateral is published.
Comparing Marketing, Sales, Technology, and Growth Agencies
The easiest way to define a "growth agency" is to compare them to more commonly known service providers, such as marketing, sales, and technology firms. Through this comparison, you'll see how growth agencies consolidate a highly fragmented industry through partnerships and centralized leadership.
While inbound lead generation may be a useful tool for scaling your business (it's certainly what we're most famous for, and why people knock on our door), it may not be the right foot forward today.
A growth agency will help you make decisions that attack your growth objectives in a more holistic fashion, so you can build on your successes, and isolate and remove problems along the way.
Marketing agencies are going to pitch a whole bunch of different ideas for helping you grow your business, but they're going to focus on marketing KPIs. This is an important part of the sales funnel that shouldn't be ignored, but marketing KPIs don't pay the bills on their own.
Digital marketing's influence:
- Website traffic & other website-related stats, like bounce rate
- Likes, followers, shares
- Leads generated
Traditional marketing's influence:
- Video ads
- Print materials
It's not hard to see the value of those things, but it's certainly difficult to calculate it.
Sales agencies are going to offer similar KPIs, only geared more toward sales. More involved sales agencies address direct KPIs:
- Calls made
- Appointments set
- Opportunities generated
Leadership agencies, help enable success with your existing teams and systems:
- Sales coaching
- Sales enablement
- Sales & marketing alignment
Technology agencies help businesses operate at maximum efficiency. In my personal experience, they are the most overlooked aspect of businesses looking to grow and scale, but typically the most desperately needed. (LEARN MORE)
They implement, update, and modernize the customer management system. Their goal is to automate as much as possible, and they will want to influence:
- CRM - sales management software (Salesforce, Zoho, SAP, etc)
- Marketing - automation and analytics (Hubspot, Marketo, Pardot, etc)
- Service - record-keeping & customer service (SAP, Oracle, etc)
- Accounting - billing automation and bookkeeping (QB, Xero, etc)
To many, this feels like a "big company" solution, not things you'd necessarily worry about at they level they are today. But if your goal is to scale your business, there is no better starting point in my opinion. This is how you'll determine where your money is best spent, and when to walk away from bad investments.
Growth agencies combine these different but complimentary concepts together.
What defines a competent growth agency is their flexibility to do a lot and scale quickly, and show no bias in the growth plans they develop for you. Meaning, they're not trying to back into a singular concept, like SEO, social media marketing, or inbound lead generation.
But they'll still find a way to replicate past successes with future clients and ongoing iterations for existing clients.
- Sales Infrastructure Implementations
- Sales Enablement
- Sales-driven Website Development
- Inbound Lead Generation
- Sales & Marketing Alignment
- Sales Coaching
When they have the talent on their bench that you need, but the core services offered aren't necessary, they should also be able to provide consultants to carry out specialized work.
Growth agencies consolidate marketing, sales, and technology services to organize and manage a single vision through centralized leadership. They are unbiased, and address the problems present with your business today, while building the road to tomorrow.
Get started on your growth planning with this free introductory guide!