The only certainty in business is the uncertainty of it all...
So, why is your growth planning so linear?... especially in 2020???
November, 2020 - Koloa, Hawaii - Do you have a growth plan that meets the zigs and zags of today? Or, are you finding yourself constantly looking around the corner for the light at the end of the tunnel, and throwing whatever shit you can at the situation in hopes that something will eventually stick?Read More
We live in extraordinary times.
I'm sitting in my home office / music studio--working here for the first time in more than 2 years. My kids are all home trying not to drive each other crazy... one of them, the 1 year old, is staring at me as I write this.
Chances are, you're in the exact same boat as me... maybe also with your spouse (mine has an "essential" job, so she gets out)... even if not with kids, still certainly isolated from the rest of the world, and likely contemplating the magnitude of the situation, while trying to determine what you can control about the future of your business.
If you're like me, you're already looking for the silver lining, and, more importantly, the vehicle that's going to grow your business regardless of what's going on with the DOW.
First things first, before we start talking about business expansions trategy, let's take a breath, and figure out what this transition is going to look like.Read More
The Growth Hacks Before The Growth Hack
One true milestone achievement in the course of any growth hacking engagement is the moment that very first experiment has officially launched. It prompts excitement, a sense of accomplishment and, often times, a feeling of great relief.Read More
Thinking of moving your business into a co-working space like Regus Spaces or WeWork?
(UPDATED 3/2/2020) Thinking of moving into a new office, but not sure if you should stick to the traditional model or try something more Millennial-oriented? A co-working space such as WeWork or Regus Spaces could be a major game-changer for you if you're looking for an integrative growth strategy.
I test-drove two of the biggest names in co-working office space for a month, and have been working out of one of them ever since (2 years now).Read More
Get the Growth Hacking Buy-In Your Business Needs
Growth and growth hacking, by nature, are disruptive to any business. They are the exception and not the rule, turning the fundamental into experimental across marketing and product channels and experiences.Read More
Lead Generation isn't just about lead generation
You need closed deals.... because they pay the bills (not leads or impressions or social media followers). Success in lead generation comes from success in your business. So, I am sharing 11 important lead generation secrets that will ensure your success in generating them AND turning them into signed deals.
In this article, we're going to explore the lead generation process, proper treatment in sales, examples of successful programs, and we'll end by sharing a lead generation marketing plan template that you can take with you to get started on your own program.Read More
How quickly does your sales team respond to highly-engaged buying behavior?
When somebody fills out the "contact us" form on your website, how quickly is that information in the hands of somebody who can do something about it? And, how quickly do they actually respond?
What about when somebody engages with your website content or marketing emails? How quickly does your sales team reach out to somebody visiting your pricing page, downloading bottom-of-funnel content offers, or opening important emails?
Did you know that your salespeople are 2,000%+ MORE LIKELY to make meaningful voice-to-voice contact with a prospect if they reach out within 5 minutes of engaging with your marketing?
These internet lead response best practices will help you close more deals at a higher velocity without putting another CENT into marketing!Read More
For the love of God, STOP COLD CALLING ME!
Your b2b sales strategies and tactics could use an update. Here are 5 things your sales teams are probably doing that are killing your hottest deals.
The day and age of "Always be Closing" are dead. It's time to teach, and lead with what you know vs what you don't know...Read More
Inbound has changed everything.
It wasn't that long ago when I was still "pounding the pavement" and "dialing for dollars..." and turning over every stone I possibly could to find the few prospects that would be willing to hear my pitch. Finding qualified leads was one thing. Finding interested and engaged qualified leads was something else entirely.
If you're investing in inbound leads, however, the expectation is that your website will generate that interest, and that sales shouldn't have to do nearly as much to close a deal.
Unfortunately, since you're not applying an inbound sales process to handle your inbound leads, your expectations are probably not being met.Read More
Are you just looking for more leads?... Or, are you looking for growth?
In today's world of "content is kingism" and inbound marketing taking over traditional marketing, it's easy to get caught up in the wave of populism surrounding lead generation.
But not all lead generation companies are alike, and many are missing the most important part of the equation - sales.
Your cold calling scripts are failing you, but not for the reasons you might think...
For the last umpteenth years, sales has been all about getting down the right pitch, then identifying opportunities to pitch, and pivoting to the right product or service as quickly as possible.
You probably have a script, so your sales people don't screw it up - and rather, generate results using a system you know works...
You may have several scripts.
But they're not generating the same results as they used to, so you're here trying to update your messaging in order to generate better outcomes on the sales floor.
The problem is that new cold calling scripts isn't the answer... People have evolved... and in their minds they are no longer dependent on your sales pitches to know whether they need your products or services.
Replace your cold calling scripts with these steps, and take control of your sales outcomes like never before.Read More