Welcome to the Orange Pegs Media Sales & Marketing Blog.

Here, you will find articles about selling, marketing, technology, and other important conversations about your business. We also have industry specialty blogs that we recommend you check out: 

BLOG MAIN- links to specialty blog page- Staffing

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BLOG MAIN- links to specialty blog page- Software & SaaS

Dec 10, 2019 10:43:43 AM

Overcoming Growth Objection

Get the Growth Hacking Buy-In Your Business Needs

Growth and growth hacking, by nature, are disruptive to any business. They are the exception and not the rule, turning the fundamental into experimental across marketing and product channels and experiences.

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Oct 28, 2019 9:49:40 AM

11 B2B Lead Generation Secrets You're Missing

Lead Generation isn't just about lead generation

You need closed deals.... because they pay the bills (not leads or impressions or social media followers). Success in lead generation comes from success in your business. So, I am sharing 11 important lead generation secrets that will ensure your success in generating them AND turning them into signed deals.

In this article, we're going to explore the lead generation process, proper treatment in sales, examples of successful programs, and we'll end by sharing a lead generation marketing plan template that you can take with you to get started on your own program.

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Oct 21, 2019 10:03:00 AM

Internet Lead Response Best Practices

How quickly does your sales team respond to highly-engaged buying behavior?

When somebody fills out the "contact us" form on your website, how quickly is that information in the hands of somebody who can do something about it? And, how quickly do they actually respond?

What about when somebody engages with your website content or marketing emails? How quickly does your sales team reach out to somebody visiting your pricing page, downloading bottom-of-funnel content offers, or opening important emails?

Did you know that your salespeople are 2,000%+ MORE LIKELY to make meaningful voice-to-voice contact with a prospect if they reach out within 5 minutes of engaging with your marketing? 

These internet lead response best practices will help you close more deals at a higher velocity without putting another CENT into marketing!

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Oct 14, 2019 6:30:00 AM

5 b2b Sales Strategies and Tactics that Must Go

For the love of God, STOP COLD CALLING ME!

Your b2b sales strategies and tactics could use an update. Here are 5 things your sales teams are probably doing that are killing your hottest deals.

The day and age of "Always be Closing" are dead. It's time to teach, and lead with what you know vs what you don't know...

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Oct 11, 2019 8:00:00 AM

Inbound Leads Require an Inbound Sales Process

Inbound has changed everything.

It wasn't that long ago when I was still "pounding the pavement" and "dialing for dollars..." and turning over every stone I possibly could to find the few prospects that would be willing to hear my pitch. Finding qualified leads was one thing. Finding interested and engaged qualified leads was something else entirely. 

If you're investing in inbound leads, however, the expectation is that your website will generate that interest, and that sales shouldn't have to do nearly as much to close a deal. 

Unfortunately, since you're not applying an inbound sales process to handle your inbound leads, your expectations are probably not being met.

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Oct 4, 2019 6:18:00 AM

How Lead Generation Companies Lose Sight of the Big Picture

Are you just looking for more leads?...  Or, are you looking for growth?

In today's world of "content is kingism" and inbound marketing taking over traditional marketing, it's easy to get caught up in the wave of populism surrounding lead generation.

But not all lead generation companies are alike, and many are missing the most important part of the equation - sales.

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Oct 3, 2019 7:00:00 AM

Replace Your Cold Calling Scripts with These steps

Your cold calling scripts are failing you, but not for the reasons you might think...

For the last umpteenth years, sales has been all about getting down the right pitch, then identifying opportunities to pitch, and pivoting to the right product or service as quickly as possible.

You probably have a script, so your sales people don't screw it up - and rather, generate results using a system you know works...

You may have several scripts.

But they're not generating the same results as they used to, so you're here trying to update your messaging in order to generate better outcomes on the sales floor.

The problem is that new cold calling scripts isn't the answer... People have evolved... and in their minds they are no longer dependent on your sales pitches to know whether they need your products or services.

Replace your cold calling scripts with these steps, and take control of your sales outcomes like never before.

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Oct 2, 2019 1:32:00 PM

Inbound Lead Generation Marketing Plan Template

There are many lead generation strategies that could work fo your business... Inbound is one of the best options for B2Bs

We put together this lead generation marketing plan template for b2bs that want to grow their customer base through digital marketing and transparent sales processes.

Take a look, and let us know what you think!

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Oct 2, 2019 6:13:00 AM

6 Lead Generation Examples

Leads coming from different sources are VERY different, even if they're technically the same people...

If you haven't heard about what makes inbound leads different from everything else you're feeding your sales team, this is for you... especially if you're considering bringing in an agency to generate inbound leads or you already have the inbound machine in place, but aren't getting the desired results you initially anticipated.

Different leads work in different ways. I am illustrating these lead generation examples to help you derive greater value out of your existing investments (or make decisions on future endeavors). There are many versions of how to generate leads in sales, and I narrow it down to 6 of the most common and most meaningful.

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Oct 1, 2019 9:17:53 AM

Top Digital Marketing Agency Near Me

Looking for a digital marketing agency nearby?

"Near" is relative.

With presence all over the continental United States, we're near you no matter where you are, and we're happy to help!

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Sep 30, 2019 10:27:00 AM

Can a Lead Generation Agency Grow My B2B?

Looking for leads?

Are you looking for better ways to feed your sales teams, so they can bring in more deals over the next year? Are you looking to automate marketing and certain aspects of sales to improve sales outcomes, and accelerate the velocity of new closed business?

If so, a lead generation agency may have the solutions you're looking for, but with so many different methodologies and philosophies out there, how do you find the right one for your b2b?

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