How Content Converts to Growth

header2 growth content2

 

It's time to next-level the adage, "facts tell; stories sell"

Content that feeds the narrative of how your company can help is central to growth

We help businesses like yours generate actionable, engaging content that leans into your branding, voice, and story, and that functionally attracts buyers and facilitates sales. We'll extract your subject matter expertise, and help you "next-level" your story telling with proven scalable methodology and industry-leading creatives.

We offer turn-key and collaborative solutions for:

  • Social media marketing
  • Blog writing
  • Lead magnets
  • Landing pages
  • Paid ads
  • Sale flyers
  • Webinars
  • Podcasts
  • ... and more
  • ... so much more!

Schedule a Growth Assessment

What Our Customers are Saying

Headcount Management is a happy client

"They’ll champion your vision, understand your customers, adapt to YOU, and help you evolve your sales and marketing culture with a program that generates indisputable results."

(read the entire testimonial)

Mark Arrow

Mark Arrow Headcount Management

What Goes Into It

2nd header growth content

 

Subject Matter Expertise + Methodology + Creative

You bring the mission and vision; we bring the transformational content

Our Growth Content Solutions are as agile as the programs they support. Customized to meet the standards of your brand and generate results that solve real-world problems, your content program will quickly become a core ingredient to any and all future growth planning. We'll develop the strategy, collaborate with your team, and either build it ourselves or project manage with your existing resources.

 

This is the type of content we typically create


 

CONTENT that ATTRACTS
  • Blogs
  • Social media
  • PPC & retargeting ads
  • Broadcast advertising
  • Videos
CONTENT that CONVERTS
  • Calls to action
  • Landing pages
  • Forms
  • Content offers
  • Webinars
  • Podcasts
  • Subscriptions
  • ... anything we can think of!
CONTENT that CLOSES
  • Marketing automation
  • Sales collateral
  • Sales email templates
  • Sales scripts
  • Anything that helps sales succeed more often and faster
CONTENT that GENERATES ADOPTION
  • Surveys
  • In-app Tutorials
  • Notifications (user, sales, customer service)
  • Customer support
  • Bots (sales, customer svc, tech support)
  • Resource tools
  • External emails & timed sequences
  • Internal emails
  • Product / service improvements

What Comes Out of It

Orange Pegs Growth Content

 

Actionized content that generates and helps you close your best deals

Transform your website into a hub for new, recurring, and expansion business development

Content is the backbone to your growth program.  It dictates who comes to your website and why, and it helps visitors navigate from "stranger" to "customer" and beyond.  It also sets the tone for what it's going to be like to work with you / buy from you... and, the ways in which it is consumed helps you understand your buyer like never before.

Content designed for growth should clearly articule your mission to your customers while helping you acheive your vision for your company.

 

LEAD GENERATION


Probably the greatest advancement in digital marketing since the PPC ad, inbound lead generation has transformed the way forward-thinking businesses control their growth.

We'll publish content that helps visitors diagnose their challenges, identify solutions (Your company being at the top of the list), while compelling them to  ask for your help.  Inbound leads are the most valuable leads because they are permission-based, contextual, and you can reach out to them while their eyeballs are still consuming your content.

 

USER ADOPTION


Wherever you want users to take action, there is a need for content to make the argument. It could be as simple as a word on a button or push notification... short copy on a landing page ... It could be a live or video tutorial ... Whatever the vehicle, Growth  Content will help you generate engagement to your product or service.

 

CLIENT RETENTION


There are many ways to improve retention through Growth Content.  Maybe we create a series of surveys... maybe we even automate those surveys at critical junctions of client delivery. Perhaps your app or website could prove to be more intuitive and clear in its effort to shepard customers through adoption.  It could also be a matter of having the right people reaching out to your customers when there are opportunities to improve and even upsell. 

We'll help you hone in on your weakspots and overcome them with content that is scientifically proven to improve retention.

 

CUSTOMER REFERRALS


Do you have a plan for generating referrals, or are you at the mercy of Sales identifying those opportunities and soliciting them on their own? Or perhaps it's even more random than that... With Growth Content, everything is engrained with high-intent. Every word. Every syllable... The layout and timing ... everything.

Referral sourcing is no different, and we'll develop copy scientifically proven to generate referrals, and we'll even automatically route and elevate those opportunities to prevent them from slipping through the cracks.

Infrastructure << PREV NEXT >> Growth Hacking

Get Started

Speak to a Growth Strategist

Fill out the form to learn how we can help you:

  • Generate content ideas that lead to tangible outcomes
  • Identify the best type of content for your business
  • Create a predictable deal pipeline through content
  • Improve client retention

Our Growth Content  Services were developed for business leaders who want their digital marketing investments to feel like they're actually having an impact on the business. 

Does that sound like you?

Business Address:17875 Von Karman Ave Suite 150,Irvine,California,92614,US |Tel: (949) 478 - 5175 |Email: info@orangepegs.com.