YOU BRING IDEAS ... WE HELP YOU MAKE THEM GREAT

We're taking a strategic approach to marketing and sales that is agile and geared toward achieving your "North Star Metric (what's that?)." Our Growth Marketing services combine both sides of the brain — leaning on data to make critical decisions while evoking the vision of your leaders. We're lean, try many things at once, reactive to impact, and our sphere of influence is enormous (read about that here).

Here's how it works:

We start by inviting you into our template, where we lead you through a launch sequence that has your first experiments deployed in as little as three weeks. Our template is broken down into five phases:

TOUCH

Alignment

AlignmentFull systems and team alignment from day 1Read More

TOUCH

Strategy

StrategyCollaborative, visionary, and data-supportedRead More

TOUCH

Infrastructure

Strategic implementations and integrations

TOUCH

Content

Content positioned to grow your business

TOUCH

Growth Hacking

Growth HackingIterative marketing support in 2-week sprintsRead More

HOW IT WORKS

Proprietary Methodology

Our growth marketing services methodology centers around your company's North Star Metric. Starting with a series of workshops and ending with researched hypotheses, we surface new opportunities, diagnose your business, test ideas for sales, marketing, and service, and lay out an Agile plan that addresses your challenges head-on.

The Orange Pegs Growth Marketing Workshop Cycle:

Surface In a workshop/roundtable format, we'll review your data, analyze your competition, and generate new ideas together

Diagnose Leveraging context from our workshops, we'll analyze quantitative, qualitative, and behavioral data to determine your ideal first steps

Test We take a lean approach to growth, starting with experiments that test basic concepts--from message and imagery to platform and spend

Plan We'll help you prioritize ideas and resources ideas based on Impact to your North Star, Cost, and Ease of execution (learn about ICE)

what is a north star hero image OP branding2-1

Take the North Star Quiz!

Is your North Star metric (learn more) leading you astray? Or, is it the guiding light that illuminates your path to growth? Powered by an algorithm based on our first-in-class growth model, our North Star Quiz will give you an honest review of your single most important metric along with foundational knowledge for improving it.

Just answer 4 key questions about the way you define your North Star today, and our algorithm will provide a detailed summary of where and how it empowers you. It'll also help you get back on track in the areas it's leading you astray.

Click HERE to get started

Alignment

In our first week together, we'll get ALL of your stakeholders, decision-makers, and contributors on the same page when it comes to Growth.

Instructor-led Alignment workshop
Educational guidance (certifications)
Documented center of truth (SLA)
Self-imposed accountability

Free Consultation

Strategy

In week two, we'll help you develop a sales and marketing game plan that's rooted in vision, data, and real-world context.

Collaborative Growth workshop
- PMF, messaging, platforms
- Qualitative data and competitive analysis
- Full funnel ideation
Research
Concept development (entire funnels)

Take the Growth Strategy Quiz

INFRASTRUCTURE

In week three, we upgrade your tech stack (CRM, Marketing, Sales, Service) with strategic and aligned integrations, customizations, and automation

Contact, Company, & Deal properties
Workflows & sequences
Domain connections
Templates (email, blogs, sales sequences)
Conversion tracking
Social media & paid ad setups
Dashboards

Learn More

CONTENT

Also in week 3, we develop and launch your first set of experiments and run TWO full concept test sprints before deploying your content MVP

Main content event (offer, page, asset)
Promotional content (blogs, emails, ads)
Sales-specific (email templates, flyers, etc)
Supporting content (landing pages, CTAs)
Data-informed decision-making from the start

Learn more

GROWTH HACKING

Growth hacking is where the rubber hits the road--starting in as little as three weeks, we'll have you performing experiments that drive business growth

Agile, 2-week sprints
Data-informed decision-making
Full-funnel focus (go where the pain is)
Structured cycles of ideation & iteration

Growth Hacking Services

TESTIMONIALS

They brought great ideas and innovative leadership--we brought growth (SEE MORE REVIEWS)