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STRATEGY COURSE OVERVIEW

Learn more about the Experimental Marketing Strategy course & certification by Orange Pegs Academy
3-lesson preview
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BUSINESS STRATEGY

Formulated For Growth

"Experimental Marketing" is a templatized approach to Growth. It's experimental and Agile.

Like any Growth methodology, it involves a wide array of contributors, from your visionary leaders and practitioners to everybody in-between.

It can be a lot. Most companies struggle to make Growth Marketing of any kind operate the way they want because, although the concept is proven, it takes structure and discipline to operate successfully. 

At Orange Pegs, we're providing both: The cyclical formula that guarentees achievement and the activities that evoke consistency and appropriate response.

Unlike any other Growth methodology, we're providing the template, process, and rules for engagement: a sequence of collaboration, setup, and strategizing that gets your ideas to market fast.

Check out our course overview below and click on each one to learn more about what you'll get from each lesson. We can't wait to help you GROW!

From alignment to execution

Over 2.5 hours of expert video guidance and DOZENS of templates, tools, and articles
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The Model
The Model

Learn about the framework and philosophy to Experimental Marketing--Designed for all stakeholders, leaders, and contributors

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Culture
Culture Learn how to achieve a business culture that drives transformational success and programmable wins--Designed for ALLMore about this Lesson
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Roles
Roles Learn how to incorporate Growth investments without disrupting operations--Designed for stakeholders, approvers, and Growth leadersMore about this Lesson
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Your North Star
Your North Star Learn North Star Metric (NSM) best practices for defining and deploying yours--Designed for ALL (including senior leadership)More about this Lesson
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Pirate Metrics
Pirate Metrics Develop universal KPIs that make it easy to prioritize, analyze, and deploy Growth investments--Designed for Growth leaders, Marketers, & ClientsMore about this Lesson
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The Experiment
The Experiment Structure any Growth endeavor as an experiment with these basic rules--Designed for Growth Leaders, Hackers, Marketers, & ClientsMore about this Lesson
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Experiment Cycles
Experiment Cycles Take a structured approach to Experimentation, and produce results you can build on--Designed for Growth Leaders, Marketers, & HackersMore about this Lesson
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Prioritizing with ICE
Prioritizing with ICE Learn how to leverage Pirate Metrics, Experiment Cycles, and Content Type to prioritize your investments--Designed for Growth Leaders & HackersMore about this Lesson
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Sprint Cycles
Sprint Cycles A 2-week Sprint Cycle that balances analysis & ideation with vision & data--Designed for Growth Leaders, Project Managers, & ClientsMore about this Lesson
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Setting Goals
Setting Goals Develop relevant experiment-level goals that speak to curiosity and scientific discovery--Designed for Growth Leaders, Hackers, & MarketersRead More
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Agile Response
Agile Response Put those outcomes to work, not matter WHAT the result with a structured response mechanism--Designed for Growth Leaders, Hackers, & MarketersMore about this lesson

Meet the Team Behind the Dream

Backed by industry veterans who live and breathe GROWTH

  • Presenters
  • Creators
Lucas Hamon 500 x 500 bio image
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Lucas Hamon Founder & CEOLucas comes from a sales background turned marketing when he decided that cold calling sucked and there had to be a better way.
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Lucas Hamon Founder & CEO
allison-chaney-color-1
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Allison Chaney Senior Growth LeadWith more than 20 years of experience in digital marketing, Allison has seen it all. She also co-authored this very course!
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Allison Chaney Senior Growth Lead
Growgy the orange monster mascot for Orange Pegs
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Growgy Growth StrategistGrowgy obsesses over Growth Strategy, which is great, but he can be a little raw. He tells it like it is. Legend has it, he only appears to those who need it the most.
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Growgy Growth Strategist
Lucas Hamon at Inbound 2023
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Lucas Hamon Architect Author EditorLucas comes from a sales background turned marketing when he decided that cold calling sucked and there had to be a better way.
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Lucas Hamon Architect Author Editor
Allison Chaney paddling
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Allison Chaney ARCHITECT AUTHORWith more than 20 years of experience in digital marketing, Allison has seen it all. She also co-authored this very course!
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Allison Chaney ARCHITECT AUTHOR
Jason Barbato picture
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Jason Barbato Advisor TesterJason brought the vision of Growth to Orange Pegs in 2019, and it's his platform on which Experimental Marketing™️ was built
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Jason Barbato Advisor Tester
Cortney
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Cortney Farmer Copywriter & EditorCortney has more than 20 years of experience in content development for ad and marketing agencies, and was instrumental 
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Cortney Farmer Copywriter & Editor
Rob DeRosier
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Rob DeRosier Advisor TesterAs VP of Growth, Rob's insights were instrumental in shaping a curriculum based on proven real-world examples
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Rob DeRosier Advisor Tester
Sara Vargo holding an avocado
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Sara Vargo Copywriter & EditorSara's hands-on experience as a content creator in Growth made her the perfect choice for copy and editing, especially when it came to keeping Growgy at bay.
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Sara Vargo Copywriter & Editor
Jamie Merrick
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Sara Vargo Project ManagerKeeping us on task and driving those deadlines was none other than Jamie Merrick
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Sara Vargo Project Manager
Growgy the orange monster mascot for Orange Pegs
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Growgy Growth StrategistGrowgy obsesses over Growth Strategy, which is great, but he can be a little raw. He tells it like it is. Legend has it, he only appears to those who need it the most.
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Growgy Growth Strategist
Get Started!

3 WAYS TO GET STARTED

Preview

FREE
3 lessons
10 templates, tools, & articles
Catalyst
Learn about the philosophy and basic framework for our Growth methodology, "Experimental Marketing," while engaging in your first two Business Alignment exercises
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Full Course

$997 FREE
11 lessons
24 templates, tools, & articles
69-question exam

Understand and implement the strategic framework that Growth leaders & practitioners are calling "game-changing" and "the best Growth Marketing course" yet.
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Conductor

$5,000
The Full Course +
Programmed Basecamp 4 Project
Ala carte services available

Get the template in your very own Basecamp 4 project for 90 days + full access to all courses, templates, tools, and articles for one year (extensions & ala carte available)
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