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ICE Scoring


A Prioritization Framework for Marketing

Course and Lesson by Orange Pegs Academy

Part 8 (of 11)

Objectively rank and prioritize any idea

The ICE scoring model is a ranking tool used to bring objectivity to decision-making when it comes to prioritizing time and resources. It helps solo practitioners keep their ideas in check and collaborators in democratized environments prevent inaction and stagnation.

We delve deep into the proper usage of ICE scoring for prioritizing your growth marketing experiments.

Click HERE to learn about the course and other lessons


This 8th installment (of 11) of the Experimental Marketing Strategy course & certification was designed to help business leaders and practitioners of Growth learn how to prioritize experiments so you spend time and resources on tactics most likely to generate results. In this lesson, you'll learn about:

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Experimental Marketing Strategy

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