Do you remember the first time you reviewed an analysis of your digital marketing investment? How did it make you feel? Based solely on the data provided, were you able to conclusively and objectively attribute revenue generation to your deployed marketing campaigns? Were you able to read into it and identify opportunities for improvement?
Were they part of the plan for growth, or merely a tool to inform you that you were getting a good value?
We leverage reporting and analysis as tools for marketing growth, integrating testing mechanisms from the outset of every project, and continuously tweaking and improving the program to fit the unique characteristics of each business we serve.
With inbound marketing, we are turning your website into a source of organic and sustainable lead generation. The two main metrics we measure to ensure that the programs we deploy are moving in the right direction are visitors and leads. With sales enablement, we also help you focus on customers.
Big picture data is available 24/7/365 with easy-to-read dashboards, so you always know how you're trending, and you're always equipped to make informed decisions about changes in direction.
Analytics tools used: Hubspot dashboard
Major milestones, such as hitting goals for visitors and leads, are important, but so are the details of marketing activities that lead you there.
We have to know that your marketing strategy is working, that social media marketing is resulting in engaged traffic to the website, that the keywords we're focusing on are drawing the right people to your blog, that our emails are getting opened and clicked, and that our content downloads are converting at optimal rates.
When anything is off, we seek out and analyze contributors, hypothesize solutions, develop mechanisms to test results, and deploy new ideas - ALL based on what we learned from the past.
Analytics tools used: Hubspot analytics for individual tactics, Google Analytics, and MOZ Pro
Need help setting proper marketing goals? Download this free marketing ROI Calculator:
Your website is about to become your most important marketing asset with the growth driven design methodology.
We have to know that your website is working the way it should - That it's attracting audiences based on your keyword strategy, that visitors are finding valuable information, that the user experience is intuitive, that conversion points are operating at peak performance, that it continues to attract repeat visitors, provides a custom experience for every visitor, and that it's turning prospects into promoters.
We launch quickly because we know it can never be perfect, and we monitor and improve over time.
This requires using sophisticated reporting tools that enhance the user experience, not disrupt it, and promote our ability to develop and implement effective marketing.
Analytics tools used: Hubspot attribution reports, Google Analytics, Hotjar (heat/scroll maps, desktop monitoring, polls, and surveys), and MOZ Pro