The Formula for Filled Job Orders
Most staffing agency marketing strategies struggle to adapt to disruptive change. That's a major problem today, because we seem to be in a constant state of it.
The traditional structure of Marketing is broken. It's too narrow in its influence. It's wired to drive decision-making from content calendars created 6-months ago (that took 6 months to plan)--and it generally comes from a place that excludes balanced input from Sales, Recruiting, and/or hard data to begin with. This can make growing a staffing agency today feel impossible, because with that approach it is.
Our model is different. Rooted in Agile philosophy that obsesses over your North Star Metric (not marketing KPIs), we're driven by a framework that includes short productivity cycles (not content calendars) and structured collaboration models that build on the outcomes of right now. We're helping staffing companies all across the United States find and fill more jobs than ever.
How we do it:
Get Marketing on the same page with Sales, Recruiting, and Leadership's vision
Getting aligned is a critical first step to productive Growth investments. In our formula, we take a holistic, mind-body-soul approach.
First, we address business culture. It's the number 1 reason why transformations and projects fail (source), so it becomes mission number 1 (check out our free training on how to build Growth Culture). Second, we align on what success looks like at every stage of the customer journey to prevent any confusion about expectations. Third, we align on the very basics of who does what, where to go for help, and how to hold one another accountable.
Develop a true strategy that covers the entire customer experience
Our Growth Strategy service is about two things: a framework for bringing your vision to life that isn't restricted by tactics and your first (of many) experiment ideas.
Using the foundation set by Alignment, we lead you through a series of workshop exercises to qualify your data, review your competitors, and develop and explore new ideas--for content, platforms, messaging, and execution. We use data to ask questions, research to validate theories, and our proprietary framework to narrow in on the first campaigns.
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Close your blind spots and eliminate unnecessary time-wasters
Our Growth Infrastructure Solutions are all about helping your sales, recruiting, and marketing investments work together. But it's not just integrating tech and creating dashboards. It's about the architecture itself, the value it provides to Sales, Recruiting, and Marketing--and the processes for making it all work.
Infrastructure done right helps us see clearly and execute cleanly.
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Create actionable content that drives tangible growth outcomes
Content positioned for Growth will help you attract visitors and lead them to meaningful answers & actions--including those that involve job orders and placements. When we launch your first round of content, it will be focused on the area of the customer experience that needs it the most. It will be strategic and geared for North Star wins.
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Grow your business through Agile experimentation
Our industry-leading growth hacking program explores and enhances the entire end-to-end journey including discovery, lead conversion, job order creation, recruitment, retention, expansion, and evangelism. All areas and phases of the sales funnel can be tested, and therefore, are on the table when growth hacking your staffing agency.
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Enable Sales & Recruiting to create and fill more job orders, faster
Our Recruitment & Sales Enablement Service provides 3 growth-critical outcomes: Alignment between sales, recruiting, and marketing, (re)engineered sales tools and templates, and an ongoing state of performance improvement. We bring your and recruitment champions to the table from day 1, and provide never-ending support for tools, process adoption, and inbound lead quality.
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The Validation
Check out what our staffing agency clients are saying!
"Their innovative strategies and dedicated team have propelled our brand to new heights"
"Our agency is growing exponentially thanks to Orange Pegs. We give them 5 stars!"
“... generates our best opportunities, and continues to perform beyond expectations"
“highly recommend Orange Pegs to any organization that is looking to strategically grow their business portfolio”
“knowledgeable and fun to work with, and they really know their way around growth!”
Schedule a Free Consultation
Learn how our transformative growth model can get your account executives and recruiters in front of more job orders with less competition.
In less that 20-minutes together, we'll know whether we're a fit, covering a lot of ground in the process...
We'll determine:
- Whether our model aligns with your goals
- What you can start doing today
- The gaps in your existing investments
- Basic needs, costs, and timelines
The OP Difference
Staffing and recruitment companies often struggle with the very concept of Marketing. As a sales organization always focused on today, it's hard to invest in something that looks to the future.
With Orange Pegs, we get this in big ways. Our roots are in staffing, pre-dating our start in 2013. Our founders were in staffing when the 2008 recession hit, and it's the lessons learned from that period that serve as our foundation today.
We know how to create content that generates qualified company and candidate leads in any economy. We know how to turn those leads into filled job orders with process, nurturing, marketing, scripts, and all of the little triggers and systems and integrations and notifications and automations and cycles in between... in any economy.
We know staffing better than any Growth agency out there.
We work fast. We're inclusive. We're organized. And we're no-BS when it comes to growing your business.--because we know that pretty looking reports don't pay the bills--filled seats do.
BUILD YOUR STAFFING COMPANY'S GROWTH PLAN WITH THIS FREE TOOL
... learn about what's holding you back and own your trajectory
We developed an interactive DIY growth planning tool to make it easy to see what your staffing company really needs in order to grow. Just fill out a few forms with information about your company, goals, challenges, and the efforts you're making in sales and marketing, and we'll show you what's working in your and what's working against you.
