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Growth Marketing Courses

Videos
Templates
Guides
Certifications

OP Academy Presents:

Instructor-led courses, tools, templates, and content for driving Growth

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Experimental Marketing Strategy

At its core, Experimental Marketing is a strategic approach to Growth. This certification helps Growth Leaders, Practitioners, and clients translate their perspectives and visions into synergistic, actionable, and impactful Growth content.  From developing a business culture that self-perpetuates positivity and collaboration, to implementing a strategic framework that  surfaces ideas that are provocative, thoughtful, and supported by data, the Experimental Marketing Certification provides the foundation to your journey in Growth. This isn't your usual growth marketing course!

Learn more!

TOUCH
Alignment
Alignment Get your team on the same page with lessons about Culture (growth marketing mindset) and the North StarReview Course Catalog
TOUCH
Structure
Structure Build structure into your Growth program to ensure tactical successRegister
TOUCH
Execution
Execution Set proper goals and react to outcomes in a manner that's Agile and impactfulLogin
Introducing the Experimental Marketing Strategy Certification Course

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Experimental Marketing is a growth hacking methodology

Client

FREE
The Model
Culture
Roles
Your North Star
Pirate Metrics
The Experiment
Experiment Cycles
Prioritizing with ICE
Sprint Cycles
Setting Goals
Reacting to Outcomes
Certification
Are you an Orange Pegs client? Get access to important lessons that were created with you in mind!
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Basic

FREE
The Model
Culture
Roles
Your North Star
Pirate Metrics
The Experiment
Experiment Cycles
Prioritizing with ICE
Sprint Cycles
Setting Goals
Reacting to Outcomes
Certification
Gain unlimited access to our top 3 Experimental Marketing Strategy training modules and associated content
Sign Up

Pro

$997 $398
The Model
Culture
Roles
Your North Star
Pirate Metrics
The Experiment
Experiment Cycles
Prioritizing with ICE
Sprint Cycles
Setting Goals
Reacting to Outcomes
⭐    Certification
Gain access to the full library of video training modules and supporting content
Buy now!

DIY Template

$5,000 $4,000
Project Management template
Strategy concept framework
Full course access
Alignment workshop template
Growth workshop template
CRM customization template
Launch tasks
Setup sequences
Catalyst
Sprint structure
SLA template
Ala carte supportable
Gain access to the full course plus our industry-leading template with a super slick way of getting support when you really need it
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Experimental Marketing Methodology (COMING SOON!)

 

Put your Growth Marketing mindset to work. Our growth hacking methodology covers everything from meeting structure to experiment development. Full description coming soon!

TOUCH
Catalyzing Growth via Experimentation
Catalyzing Growth via Experimentation Learn how to apply experimental thinking to any sales or marketing endeavorRegister
TOUCH
Alignment workshopping
Alignment workshopping Lead your stakeholders and contributors to total alignment with this 3-hour workshopRegister
TOUCH
Growth Workshopping
Growth Workshopping

Generate game-changing, actionable ideas across the entire customer experience

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... See all

 

 

Project Management (2024) 

Description coming soon!

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The Role
The Role Learn how to incorporate the role of Project Manager into any situation with this role descriptionRegister
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Tools & Templates
Tools & Templates

Get the right tools and templates for make project onboarding and servicing easy

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TOUCH
Anatomy of the Perfect Assignment
Anatomy of the Perfect Assignment

Close more assignments faster by adopting these best practices

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... See all

 

 

Experimental Marketing Infrastructure I (2024)

Description coming soon!

TOUCH
DNS
DNS

Best practices and answers to common questions about DNS and web connectivity

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TOUCH
opm_plus_hubspot_equals_question_mark_cropped_and_transparent-1 Platform Tech
Platform Tech Turn on and connect your CRM, Sales, Marketing, Service, CMS, and Commerce techRegister
TOUCH
Google
Google

Set up and connect the Google apps your business needs to get seen and connected

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... See all

 

 

Experimental Marketing Infrastructure II (2025) 

Description coming soon!

TOUCH
Marketing Automation
Marketing Automation

Set up your marketing automation tools to generate the biggest impact

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TOUCH
Sales Systems
Sales Systems Engineer your sales systems with sales WINS in mind - leveraging inbound sales best practicesRegister
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Dashboards
Dashboards

Develop a set of Dashboard best practices that put data in states that are digestable and actionable

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... See all

 

 

Experimental Marketing Tactics (2025)

 

The Growth Hacking Course to end all Growth Hacking courses! Description coming soon!

TOUCH
Growth Hacking 101: What is an Experiment?
Growth Hacking 101: What is an Experiment?

Learn the growth hacking how-to framework for successful experimental marketing implementation

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TOUCH
The Experimentation Process
The Experimentation Process Learn the formula for ideating, prioritizing, executing, and analyzing experiments that lead to BIG winsRegister
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Experimentation Lifecycles
Experimentation Lifecycles

Learn how to organize experiments running and those in queue

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... See all
Launch date coming soon!

Register today

We're just months away from unleashing the only Growth methodology framework and playbook that's built to help you navigate and THRIVE in the era of ai. Add yourself to the waiting list to guarantee your spot in early releases, beta programs, and more. These leadership and growth hacking classes will have your investments reaching max performance.

The Experimental Marketing Certification is just the beginning, and it's a doozy :)