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Pirate metrics - experimental marketing



Strategy Course - Lesson Showcase

By Orange Pegs Academy


Part 5 (of 11)

Customer KPIs that Drive Growth

In this lesson about Pirate Metrics (AARRR), we show you how to define and leverage 5 simple Key Performance Indicators (KPIs) that provide absolute clarity about strengths and opportunities within your customer lifecycle

We guide you step-by-step through the process of identifying each stage within your organization--from stranger to customer to evangelist. Then, we bring it home by illustrating real-life examples of how to leverage the Pirate Metric stage when making important decisions about Sales, Marketing, and Service.

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This 5th installment (of 11) of the Experimental Marketing Strategy course & certification,  was designed to help business leaders and practitioners of Growth understand the customer journey so that you can meet them where they are with what they need. This lesson focuses on Pirate Metrics (AARRR), critical marketing metrics specific to your business. In this lesson,  you'll learn about:

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Experimental Marketing Strategy

Submit the form to unlock the entire course and certification exam, proving your ability to perform Experimental Marketing at the strategic level. Registration also gets you access to a library of content, including templates, cheat sheets, and how-to articles.

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