Building the proper foundation will save you countless of wasted hours and resources on sales and marketing plans that don't properly communicate to your target buyers. Our Sales & Marketing Alignment Services help businesses grow by putting you in your customers' shoes, and focusing on the things that really matter.
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Buyers are working hard to inform themselves as they discover solutions to the challenges your company solves. Are you answering the right questions on your website or in your sales pitches? Are you positioning yourself in the environments where they naturally look for solutions?
Our Sales & Marketing Alignment program positions your sales and marketing teams for collaborative success. They help you overlap without overstepping.
In addition to several clients we landed as a result of Lucas’s sales enablement guidance, insights, and direction, we also landed our first client through inbound marketing.
Stefanie Wichansky PRP Staffing
Luke is exceptional in his knowledge of the sales process and making connections. Luke's defining talent is his ability to create unity and synergy within a group of people...
Brandi Zamora Sales Executive
(Lucas) is in-tune with the wants and needs of his clients and their potential audiences, and because he is such a great team-player and strategist, the resulting affects are always very positive.
Xavier Calderon Calder Capital Group
Here are a couple of resources to get the ball rolling:
Our business growth solutions are built around cold, hard data. As part of any good Sales Enablement program, sales and marketing alignment will help you grow your business without bloat, misdirection, or gut-based decision-making. Think of your alignment phase as the place where the rubber meets the road. Sales & marketing start working together the way you always felt like they should.
Creating buyer personas are one of the most critical, yet overlooked steps to creating alignment between sales and marketing. Yet, this is the stage where we're creating parameters that dictate future marketing endeavors as well as sales processes and technology upgrades. If you want your marketing to participate in closing more deals and filling more job orders, start here.
How well defined are your deal stages? Does marketing have a threshold of qualifications they should hit before passing leads generated through the website to your sales team? Does sales have clear definitions about how to qualify and provide feedback to marketing? During the definitions phase of your alignment program, we'll help you clear up the murkiness and integrate these definitions into your sales pipeline management tools and marketing requirements.
We tie up our alignment programs by delivering an SLA between sales, recruiting, and marketing. All parties will contribute, and they'll own their individual outcomes. This document will serve as the foundation for all marketing programs, and can be added to your organizational development tools for new hires and regular training.
We'll come back every month to report outcomes. Is marketing generating leads that check all of the boxes dictated by the SLA? Is sales following up timely and in accordance to the cadence requirements of the SLA? Every quarter we'll also measure those outcomes against actual growth objectives, and make adjustments to the plan according to our findings.
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Measure individual outcomes against a pre-determined set of rules developed through collaboration
Improve the integrity of your data today, and keep it that way automatically with the implementation of a modern technologies.
Make informed decisions about resources you provide your sales people, and enable a 5-minute or less sales response time.
This isn't a one-size fits all kind of deal, so, please fill out the form to talk about your vision, goals, and general fit requirements.