Lucas Hamon Jan 5, 2018 3:36:00 PM 7 min read

6 Marketing Strategies for Staffing Agencies that Work Together

The inbound marketing strategy PLUS

Are you trying to increase sales for your staffing agency? Is digital marketing something that interests you? If so, there are several directions you can go. I suggest using inbound marketing as your centerpiece. It is a widely proven methodology, and your industry is really missing the boat on it.

To help, we put together a playbook that ties all the best marketing strategies for staffing agencies into a single resource. And this article is here to break them down for you.


If you're completely new to inbound, I suggest taking a look at this "guide to getting started." If not, then downloading this playbook for selling staffing services will help you follow along:

How to sell b2b products and services through inbound marketing

Who it applies to:

  • Staffing agencies looking to generate leads for their sales team(s)
  • Agencies with a $500,000+ gap in their growth planning 
  • Established companies

The 6 Strategies it Consolidates:

1. Blogging Strategy

Blogging is more than sharing your ideas and leadership skills. It's a tool for business growth.

In this playbook, you'll learn how to build and execute a blogging strategy that has a tangible impact on your business. In addition, it will help you identify and drop old habits that are holding you back (like using blogs as ads).

2. Social Media Strategy

Likes, follows, and shares on your mind? I know that many of you have accepted that social media has a place in your marketing strategy. But how will you leverage it to actually achieve your goals.

In this playbook, you'll learn how to incorporate Facebook, LinkedIn, Google Plus, and Twitter into the rest of your marketing program. To us, social media is about engagement, traffic, lead generation, promotion, and more. A fine line must be walked, and we show you how.

3. SEO Strategy

Get people to your website by following the rules set forth by Google, Yahoo, and Bing. SEO like this LASTS, even when Google starts updating their algorithm... ESPECIALLY when Google starts tinkering with their algorithm.

SEO in 2020 and beyond focuses on the user experience, NOT keywords. Ranking is important, but organic growth comes from creating a cohesive message and user experience.

Today, we follow the pillar method, which means that we're supporting important pages (like the home or specialty page) with individual content. So, in a lot of ways, SEO by itself is a unifying component to all of these other marketing strategies.

4. Website Strategy

How do you use your website? Is it part of your sales playbook, or does it serve as a backboard to your sales teams?.... Is it basically a brochure?

With this playbook, you'll learn how to incorporate your website so it curates sales, not obstructs it.

5. Email Nurturing

With inbound, your leads know all about your agency, and they gave you permission to market to them. So, make sure your email plan doesn't betray their trust.

6. Content Marketing

Your content marketing strategy should consist of offers, and a connection to blog posts and social media. I will usually develop this idea through an exercise called "journey mapping," which I lay out to some degree in this article: How to Attract Companies Looking for Recruitment Partners.

This is the piece d' la resistance to your staffing agency's marketing strategy, because it is where your tangible outcomes live. It's how you generate viable leads that fuel your growth.

CONCLUSION

By creating a cohesive marketing strategy, you will be able to generate more than marketing KPIs and pretty looking reports that have no tangible connections to monetary outcomes. You'll be able to drive opportunities to your front door.

Want to learn more about recruitment agency marketing strategies, and how to tie them together with technology and sales automation? Click HERE:

recruitment agency marketing services

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Lucas Hamon

Over 10 years of B2B sales experience in staffing, software, consulting, & tax advisory. Today, as CEO, Lucas obsesses over inbound, helping businesses grow! Husband. Father. Beachgoer. Wearer of plunging v-necks.

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