What is a North Star?

How Effective is Your North Star?
Take the quiz to find out what's missing and how to fix it
Is your North Star metric (learn more) the guiding light that illuminates your path to growth? Powered by an algorithm based on our first-in-class growth model, our North Star Quiz will give you an honest review of your single most important metric along with foundational knowledge for improving it.
Just answer 4 key questions about the way you define your North Star today, and our algorithm will provide a detailed summary of what's right and wrong with it and how to turn it into a beacon of growth.
How aligned are you around your
Highest Purpose as a Company?
Your North Star metric is a device used to unify your vision while giving contributors at every level a path for meaningful contributions. But not all North Star metrics get it right. Identifying the right way to measure success also provides a path for achieving more of it. It should be:
- Measurable
- Directional
- Cultural
- Balanced
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