What is Inbound Marketing?

See how inbound will impact your company

Inbound marketing contributes to sustainable growthWhy Inbound?

Inbound marketing is smarter than traditional outbound, because it's targeted, speaks to individuals, and covers the entire funnel. It doesn't matter if you're a Fortune 50 or an SMB - inbound is more cost effective and directly impactful to your business. 

  • Increase traffic to your website
  • Generate warm leads
  • Close more deals
  • Create raving fans of your business 

Here's how the methodology works

Steps 1 - 3

What is Inbound Marketing, anyway?

 

bigstock-Mobile-applications-and-media--45457306.jpgIt's the anti-disruption disruption...

Unlike traditional marketing (press releases, mailers, robot callers, billboards, etc), which focuses on quantity of contact over quality of connections, inbound is about helping qualified prospects find answers to their problems in your content... when it's on their mind and they're active in their pursuit for solutions.

It's the opposite of trying to fit a square peg in a round hole...

Here's how it works

ATTRACT

Attract strangers to your website with inbound marketing


Attract strangers with a website optimized for the search engines, and by blogging and sharing and connecting in social media.


 

CONVERT

Generate more leads with inbound marketing


Lead visitors to gated content, and offer it in exchange for their contact information. Generate your BEST leads!


 

CLOSE

close more deals with inbound marketing


Nurture leads with custom emails that offer new ways to assist them through their journey to patronage.


 

 

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DELIGHT
delight your customers with inbound marketing 

 


Turn customers and fans into active promoters of your business

 
Why is Orange County based digital marketing firm, Orange Pegs Media, so delicious when combined with Boston based Hubspot?
 
Breaking the methodology down into tactics:

 Attraction

These are the marketing tactics we use to bring people to your website. It's a chain, and they're all apart of it.

  1. SEO
  2. SOCIAL MEDIA 
  3. BLOGGING
  4. PPC
  5. VIDEOS

 Convert

Don't settle on great looking traffic reports. Turn those visitors into viable leads.

  1. CTAs
  2. LANDING PAGES
  3. FORMS 
  4. CONTENT OFFERS  

 Close

Just because we're not your sales department, that doesn't mean we can't help!

  1. EMAIL AUTOMATION
  2. CRM INTEGRATION
  3. SALES ALERTS
  4. SALES ENABLEMENT

 

Founder & CEO, Lucas Hamon

 
Inbound changes the game of sales, because it gets into the minds of your future customers, and it connects them with answers that your company provides. It's not about blasting your agenda, but rather, solving problems, and buyers LOVE that.

 

Lucas Hamon - Founder & CEO 

ORANGE PEGS MEDIA

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