The Inbound Marketing Methodology

See how we do it, why we do it, and how it can impact your company

Marketing Geared for Growth:

The internet has changed the way we make our buying decisions, empowering us to find answers to our problems at the pace we feel comfortable with. We don't need cold callers or ads to tell us what the cause of our pain is, because if we want to know, we'll Google it.

And that's exactly what the inbound marketing methodology is all about - helping people find answers to problems your business solves - then qualifying and converting them into your best leads and customers.

The "inbound marketing" methodology was officially made a thing by Hubspot in 2007. Since then, inbound has become the industry gold standard for B2B and many B2C (see the study by MIT HERE) companies. Why? Because there's a formula to it, and it's predictabile; not to mention, it's results driven. (...learn more)

 

Here's how the methodology works

Steps 1 - 3

 

undefined-793802-edited

Step 1: ATTRACT

Attract strangers with a website optimized for the search engines, and by blogging and sharing and connecting in social media marketing.

 

Step 2: CONVERT

Entice visitors to keep exploring with web pages and blog articles that help them travel through their buyer's journey.

Their goal is to find answers. Your goal is to collect contact information. 

Lead them to your gated content, and offer it in exchange for permission to have their contact information.

 

Step 3: CLOSE

Nurture leads with custom emails that offer new ways to assist them through their journey to patronage.

Provide more content offers, and create scoring and alert rules, so hot leads are easily identifiable, and the transition from marketing to sales is seamless.

 Learn more by scheduling a free consultation with Orange Pegs Media. 

Free Consultation

Why is Orange County based digital marketing firm, Orange Pegs Media, so delicious when combined with Boston based Hubspot?

 

Attract

 

These are the marketing tactics we use to bring people to your website. It's a chain, and they're all apart of it. We develop your keyword strategy through research, listening to your social channels, and playing with our fancy discovery tools.

We blog using your keywords as the root to our discussion points. And we distribute your posts through social media. Your customers will find you through more channels than they'll even realize when they finally click on your link to get the party started.

 

  1. CLICK HERE to intice search engines to deliver website visitors
  2. CLICK HERE for the playbook that attracts visitors, and helps you educate and to turn readers into customers and advocates
  3. CLICK HERE for the social media playbook that helps you connect prospective customers to your content

  

 

Convert

 

We're interested in more than a few reports that tell us your marketing is working. We're on the hunt for actual leads that have real potential for buying your products or services.

We start by building or updating your website with conversion mechanisms and testing tools, and build into it a narrative that your buyers will understand and connect to. We offer content that engages visitors, and prompts them to hand over their contact information in exchange for something they consider valuable.

And we deliver it all using state-of-the-art technology that allows to touch and feel the real impact of every campaign we publish, so we can learn, adapt, and tweak until our heart's content.

 

  1. CLICK HERE to turn webstite traffic into leads with inviting conversion mechanisms
  2. CLICK HERE for the content marketing playbook that will enable to you to generate permission-based leads
  3. CLICK HERE to deploy your marketing strategy with the most capable delivery tools available 

 

 

Close

 

Just because we're not your sales department, that doesn't mean we can't help them by providing the best, most nurtured leads possible. 

  1. CLICK HERE for the email automation playbook that helps your business treat people like people - while earning their business
  2. CLICK HERE for sales enablement services

 

bigstock-Mobile-applications-and-media--45457306.jpg 

"We believe that following a tried and true methodology is the answer."

Free Assessment
.
",