Welcome to the Orange Pegs Media Sales & Marketing Blog.

Here, you will find articles about selling, marketing, technology, and other important conversations about your business. We also have industry specialty blogs that we recommend you check out: 

BLOG MAIN- links to specialty blog page- Staffing

Accountin blog

BLOG MAIN- links to specialty blog page- Software & SaaS

Nov 20, 2018 4:06:00 AM

6 Sales Enablement Best Practices for Scalable Growth

Achieving scalable growth is the kind of thing most of us business owners dream of.

We want a formula... we want to be able to objectively determine our next move, and do so with confidence... it's not a difficult thing to understand.

What is difficult to understand is how to actually accomplish it. After all, most of your growth to date has been accomplished through gut instinct and hustle... which is impossible to repeat as you grow and delegate.

So, many of you are toying around with Sales Enablement (what's that?), a concept rooted in objectivity, because it puts data in the driver's seat, not hunches.

These 5 sales enablement best practices will get you off on the right foot for controlling positive sales outcomes:

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Nov 19, 2018 11:57:28 AM

Sales Enablement Tools that Change the Game (Video)

Enabling sales for success has never been easier.

As a business leader, you're no doubt always looking for ways to influence the sale, but struggling to find any meaningful ways to do so. 

But that's because you're relying too heavily on gut instinct and conversation. You're not letting DATA fill in the gaps or provide the narrative that dictates your most important decisions.

These sales enablement tools and processes will change all of that. They'll put objective reasoning at the helm, and allow marketing and upper management to enable better outcomes on the ground floor.

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Nov 16, 2018 1:19:37 PM

How Inbound and Modern Technology can Influence Sales (VIDEO)

Your sales people are the life blood of your business. It's why they get paid the big bucks, and why it's so much easier for you to invest in new salespeople than new marketing programs.

But would you feel the same about marketing and investments related to marketing if they could provide sales with unquestionable value and support? 

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Nov 13, 2018 8:44:00 AM

My Favorite Quotes about Business Growth

These inspiring quotes about business growth have been pulled from my nearly 20 years of helping organizations reach their growth potential. 

What's your favorite quote?

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Nov 6, 2018 3:19:00 PM

Tools for Accelerating the 5 Stages of Business Growth

We're all aware of the five stages of business growth (Development, start-up, growth, expansion, and exit), but how does one help their business locate the optimal time for exiting one and entering the next? What can you do as a business leader to ensure you get from one to the next?

As the leader of a growth agency and a business owner who bootstrapped my company from the ground up, I have ideas about when it makes sense to invest, where to put your $ first, so it works for you, and how to identify losers, so you can pivot without risking everything.

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Nov 2, 2018 7:44:00 AM

What is a Growth Agency?

Orange Pegs Media is famous for inbound lead generation, a tool used by businesses looking for predictable growth. But leads aren't always the problem.

In fact, there's often a major conflict created by trying to grow most businesses by simply adding more leads to the mix, something we discovered after operating for 5 years as a digital marketing agency specializing in inbound lead generation.

It's the same problem just about every marketing agency, digital or otherwise, faces when trying to help businesses derive value from their services.

They are simply not focusing on the kinds of KPIs that get business leaders like you out of bed in the morning.

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Oct 30, 2018 4:16:36 PM

Waiting for Something Great

One week ago, I welcomed my daughter, Autumn Lynne Hamon, into the world.

Despite being punctual as hell and allowing her scheduled cesarean to happen as planned, her arrival was unexpected, doubted, and as my 4 year old son hinted at, it was straight-up trickery!

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Sep 19, 2018 6:06:23 PM

In B2b Sales, There Are No Winners in the Game of Blame

Are you tired of the finger-pointing when sales aren't where they should be? After 15 years in a b2b sales role, and now as a CEO, I know am.

It's distracting, soul-sucking, and it doesn't EVER lead to objective decision-making. As a leader, you're torn between listening to your performers and your own gut instincts - two sources that are WILDLY unreliable (#sorrynotsorry).

So, how do you stop the finger-pointing, and get your sales back on track?

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Sep 13, 2018 10:46:00 AM

8 Business Objectives Examples that Set the Stage for Success

When we're trying to bring a product or service offering to market, it's important that we go into the planning phase with a solid basis for what we are trying to accomplish.

As the owner of the business, this probably isn't news to you... But how aligned are your business objectives with the rest of your company's individual groups, particularly, sales and marketing?

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Aug 31, 2018 10:55:30 AM

What is Sales Enablement?

Don't let your salespeople feel like they're on an island of one.

"Sales enablement" is quite the buzzword these days. But what does it actually mean?

At the highest level, the definition of sales sales enablement simply means that we're improving sales' ability to close more deals by taking advantage of advanced technologies that focus on data, automation, and objective reasoning. Sales enablement is the sales version of "growth hacking." We achieve optimal outcomes by A/B testing our way to the top.

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Aug 3, 2018 2:59:57 PM

Lead Generation Marketing before technology is a mistake

You may have heard or thought this before - worry about what to do with your inbound leads after they are coming through the door. By then, you'll have intel on their behaviors, and can make better bets on how to distribute them into the sales pipeline. This is the best way to improve sales performance for the company utilizing the inbound methodology.

Makes sense, right?

Unfortunately, there may be much bigger problems to tackle related to your sales infrastructure, which, if left unresolved, will actually diminish the value and impact of the leads you generate through inbound. More importantly, these problems are not inbound-specific, which means you have other investments at risk.

Addressing your sales infrastructure first enables quicker, cheaper wins, and a much better launch to your inbound lead gen program when you do decide to go there.

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