Lead Generation isn't just about lead generation
You need closed deals.... because they pay the bills (not leads or impressions or social media followers). Success in lead generation comes from success in your business. So, I am sharing 11 important lead generation secrets that will ensure your success in generating them AND turning them into signed deals.
In this article, we're going to explore the lead generation process, proper treatment in sales, examples of successful programs, and we'll end by sharing a lead generation marketing plan template that you can take with you to get started on your own program.Read More
How quickly does your sales team respond to highly-engaged buying behavior?
When somebody fills out the "contact us" form on your website, how quickly is that information in the hands of somebody who can do something about it? And, how quickly do they actually respond?
What about when somebody engages with your website content or marketing emails? How quickly does your sales team reach out to somebody visiting your pricing page, downloading bottom-of-funnel content offers, or opening important emails?
Did you know that your salespeople are 2,000%+ MORE LIKELY to make meaningful voice-to-voice contact with a prospect if they reach out within 5 minutes of engaging with your marketing?
These internet lead response best practices will help you close more deals at a higher velocity without putting another CENT into marketing!Read More
For the love of God, STOP COLD CALLING ME!
Your b2b sales strategies and tactics could use an update. Here are 5 things your sales teams are probably doing that are killing your hottest deals.
The day and age of "Always be Closing" are dead. It's time to teach, and lead with what you know vs what you don't know...Read More
Inbound has changed everything.
It wasn't that long ago when I was still "pounding the pavement" and "dialing for dollars..." and turning over every stone I possibly could to find the few prospects that would be willing to hear my pitch. Finding qualified leads was one thing. Finding interested and engaged qualified leads was something else entirely.
If you're investing in inbound leads, however, the expectation is that your website will generate that interest, and that sales shouldn't have to do nearly as much to close a deal.
Unfortunately, since you're not applying an inbound sales process to handle your inbound leads, your expectations are probably not being met.Read More
Are you just looking for more leads?... Or, are you looking for growth?
In today's world of "content is kingism" and inbound marketing taking over traditional marketing, it's easy to get caught up in the wave of populism surrounding lead generation.
But not all lead generation companies are alike, and many are missing the most important part of the equation - sales.
Your cold calling scripts are failing you, but not for the reasons you might think...
For the last umpteenth years, sales has been all about getting down the right pitch, then identifying opportunities to pitch, and pivoting to the right product or service as quickly as possible.
You probably have a script, so your sales people don't screw it up - and rather, generate results using a system you know works...
You may have several scripts.
But they're not generating the same results as they used to, so you're here trying to update your messaging in order to generate better outcomes on the sales floor.
The problem is that new cold calling scripts isn't the answer... People have evolved... and in their minds they are no longer dependent on your sales pitches to know whether they need your products or services.
Replace your cold calling scripts with these steps, and take control of your sales outcomes like never before.Read More
There are many lead generation strategies that could work fo your business... Inbound is one of the best options for B2Bs
We put together this lead generation marketing plan template for b2bs that want to grow their customer base through digital marketing and transparent sales processes.
Take a look, and let us know what you think!Read More
Leads coming from different sources are VERY different, even if they're technically the same people...
If you haven't heard about what makes inbound leads different from everything else you're feeding your sales team, this is for you... especially if you're considering bringing in an agency to generate inbound leads or you already have the inbound machine in place, but aren't getting the desired results you initially anticipated.
Different leads work in different ways. I am illustrating these lead generation examples to help you derive greater value out of your existing investments (or make decisions on future endeavors). There are many versions of how to generate leads in sales, and I narrow it down to 6 of the most common and most meaningful.Read More
Looking for a digital marketing agency nearby?
"Near" is relative.
With presence all over the continental United States, we're near you no matter where you are, and we're happy to help!Read More
Looking for leads?
Are you looking for better ways to feed your sales teams, so they can bring in more deals over the next year? Are you looking to automate marketing and certain aspects of sales to improve sales outcomes, and accelerate the velocity of new closed business?
If so, a lead generation agency may have the solutions you're looking for, but with so many different methodologies and philosophies out there, how do you find the right one for your b2b?Read More
These leads are #*(&$# TERRIBLE!!!
Are you tired of hearing your salespeople give you excuses for not hitting their goals? Here are some simple tips for generating awesome b2b sales leads, so you don't have to hear it any more..
Better yet - they'll provide pipeline predictability...Read More