The Orange Pegs Growth Stack

Implement sales infrastructure; gain real sales insights 

If you're thinking about investing in sales or marketing, but aren't sure what your best foot forward is, you might have an issue with your data.

Bad data often leads to bad decisions, and we can improve the quality of yours by automating cumbersome tasks, including data entry.

Typically, your sales foundation involves:

• CRM Implementation
• Sales process definition
• Automated data entry

In other words, we'll help you assemble the pieces to your growth puzzle.

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Transform your website to "home field advantage"

There's no reason for your website to serve as a simple brochure to your products or services. It can be an active participant in your sales process, generate your hottest, most engaged leads, and provide critical insights about your target audience.

Utilizing Growth Driven Design methodology:

• Launch quickly (2 months)
• Optimize over time through a rigid hierarchy

Growth Driven Design websites look and perform better than existing websites, but they're not perfect at launch. No website ever is. The difference is that we accept this reality, and let cold hard data tell us where improvements should be made...

- not hunches or web developers. 

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Align Sales & Marketing Investments with an SLA

Execute an SLA; hold sales & marketing accountable to common goals 

Sales and marketing are shooting for the same things, but often struggle to get on the same page. Why is that?

Often, there is lack of infrastructure, making accountability nearly impossible to assign. But if you have a system in place that makes it easy to objectively measure activities and outcomes between sales and marketing, it's time to execute an SLA.

Alignment services include:

• MQL and SQL definitions
• Sales hand-off procedure definition
• Benchmarks & accountability standards
• SLA agreement execution
• SLA & lead quality reporting

Alignment allows you to focus on outcomes, not excuses.

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