/shutterstock_752049250%20graph%20isolated%20TRANSPARENT.png?t=1529345067135&width=379&name=shutterstock_752049250%20graph%20isolated%20TRANSPARENT.png "Inbound marketing contributes to sustainable growth")
Why Inbound?Inbound marketing is smarter than traditional outbound, because it's targeted, speaks to individuals, and covers the entire funnel. It doesn't matter if you're a Fortune 50 or an SMB - inbound is more cost effective and directly impactful to your business.
Unlike traditional marketing (press releases, mailers, robot callers, billboards, etc), which focuses on quantity of contact over quality of connections, inbound is about helping qualified prospects find answers to their problems in your content... when it's on their mind and they're active in their pursuit for solutions.
It's the opposite of trying to fit a square peg in a round hole...
ATTRACT
/shutterstock_755062117%20magnet%20icon.png?t=1529345067135&width=93&name=shutterstock_755062117%20magnet%20icon.png "Attract strangers to your website with inbound marketing")
Attract strangers with a website optimized for the search engines, and by blogging and sharing and connecting in social media.
CONVERT
/shutterstock_755062117%20convert%20icon.png?t=1529345067135&width=100&name=shutterstock_755062117%20convert%20icon.png "Generate more leads with inbound marketing")
Lead visitors to gated content, and offer it in exchange for their contact information. Generate your BEST leads!
CLOSE
/shutterstock_755062117%20close%20icon.png?t=1529345067135&width=118&name=shutterstock_755062117%20close%20icon.png "close more deals with inbound marketing")
Nurture leads with custom emails that offer new ways to assist them through their journey to patronage.
/shutterstock_755062117%20delight%20icon.png?t=1529345067135&width=150&name=shutterstock_755062117%20delight%20icon.png "delight your customers with inbound marketing")
Lucas Hamon - Founder & CEO
ORANGE PEGS MEDIA
