Inbound marketing is smarter than traditional outbound, because it's targeted, speaks to individuals, and covers the entire funnel. It doesn't matter if you're a Fortune 50 or an SMB - inbound is more cost effective and directly impactful to your business.
Unlike traditional marketing (press releases, mailers, robot callers, billboards, etc), which focuses on quantity of contact over quality of connections, inbound is about helping qualified prospects find answers to their problems in your content... when it's on their mind and they're active in their pursuit for solutions.
It's the opposite of trying to fit a square peg in a round hole...
Don't settle on great looking traffic reports. Turn those visitors into viable leads.
Lucas Hamon - Founder & CEO
ORANGE PEGS MEDIA