Building the proper foundation will save you countless of wasted hours and resources on sales and marketing plans that don't generate and close your ideal prospects and customers.
Are you answering the right questions on your website or in your sales pitches? Are you putting your company in front of inspired buyers? And, are sales and marketing positioned to work cohesively toward their common goals?
Businesses that invest in digital marketing and updating their traditional sales process often get frustrated by the lack of understanding of their target audience when it comes to hiring outside help. They also often struggle to articulate their vision in a manner that is built around calculated outcomes when relying solely on internal resources.
... and forget about marketing and sales being on the same page when it comes to achieving or missing important sales quotas...
Check out the "Strategy Template" below to get the ball rolling:
It's seems more and more like you have to either choose between artistry or results... staying true to your mission or acheiving the kind of growth that gets your business or business unit to the "next level."
Let's get back to the basics. Personas are the cornerstones to creating sales and marketing programs that are engaging & relevant. We'll helpl you formalize your understanding of your ideal buyer, then fill in the gaps and fix your misconceptions.
You're about to hire a growth agency to help you achieve your sales goals. Make sure you're on the same page when it comes to defining successful outcomes. But don't stop there ... Communication is a critical factor in avoiding sales and marketing misalignment, and it gives your sales team context quickly when they're reaching out to engaged buyers.
How well defined are your deal stages? Does sales have a specific plan to address hot new leads, and how does it differ when those leads are inbound? We'll help you implement inbound best practices in sales through a proven process, follow-up schedule, and predictable touch-cadence.
You help your customers solve certain challenges, and you do so in the face of competition claiming they do the same thing only better. Your value proposition must articulate your vision as a company in a way that helps your customers see themselves... and it must do so in just 2 sentences. We'll help you develop a library of positioniong statements that effectively articulate your value proposition.
Delivering sales and marketing agreement comes in the form of an agreement where all key contributors commit to their standards of success and their roles in the execution of the growth program. The agreement (SLA) serve as the foundation for all of your future marketing investments, while providing critical direction to your sales teams.
Fill out the form to see how alignment will:
Our turn-key alignment services will amplify your sales and marketing results guaranteed!
But, this isn't a one-size fits all kind of deal, so, please fill out the form to talk about your vision, goals, and general fit requirements.