Technology, sales, & digital marketing for b2b businesses

Our programs are informed by data and driven by you

Your b2b is like no other, and our growth solutions embrace your differences, not force you into cookie-cutter programs that ignore the most fundamental challenges on your plate. In b2b, we help telecommunications companies, management consulting firms, and other professional services grow with digital marketing, sales enablement, and technology.

This is how we do it.

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Alignment

Sales and Marketing alignment allows you to focus your time and energy on activities you know make a difference

Our b2b sales growth solutions are built around cold, hard data. Sales and marketing alignment will help you grow your business without bloat, misdirection, or gut-based decision-making.

Our alignment program helps you:

  • Assign objective quotas to sales and marketing that are measurable and relevant to your over-arching objectives
  • Create accountability standards that allow you to scale with confidence
  • Focus on the activities that actually matter
  • Generate meaningful outcomes
  • Pinpoint trouble spots with clarity and objectivity

Delivery:

  • Your top personas & company profiles defined
  • Formalization to your sales process, and commitments made by your sales leaders
  • Lead hand-off procedure
  • Accountability metrics for marketing
  • Buy-in from all major stakeholders
  • ... all wrapped up into a Service Level Agreement (SLA - see below)

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Sales and marketing alignment agreement

(sample SLA showing persona definitions)

 

Sales Automation

We implement technology stacks that

  • Support your sales process, not encumber it.
  • Elevate insights when and where they are needed most, not bury them in spreadsheets or cumbersome CRMs
  • Create competitive advantages, not lean into more of the same
  • Inform critical decisions made by marketing & sales leadership with objective data, not gut instinct

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sales dashboard

 (sample sales pipeline)

 

Sales Enablement

We influence sales outcomes with enablement & "growth hacking"

  • Reduce your sales response time to 5 minutes or less
  • Remove manual bottlenecks in your sales cycle
  • Improve sales collateral by leveraging cold, hard data
  • Free sales to do more selling 

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Your Inbound Journey

(automation in action)

 

Lead Generation

Generate endless supplies of leads through your website

  • Attract visitors: Blogging, SEO (pillar methodology), Social Media Marketing, PPC ads management 
  • Convert visitors into leads: Calls to Action (CTAs), Landing Pages, Forms, Content Offers
  • Nurture leads, and automate hand-off: Email Marketing, Sales Alerts

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Getting Started with Inbound stats

(sample inbound lead magnet)

Websites

Build a website that contributes to sales - in a big way with Growth Driven Design (GDD)
  • Launch Quickly: Off the ground in 2 months or less
  • Driven by Strategy: Leverage objective data to develop design and UX strategy
  • Improve over time: Test, measure, improve

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GDD growth chart-1

(Growth Driven Design development cadence)

 

Inbound Sales Coaching

Get the most out of your investments with an industry-specialized business mentor and sales coach.

OBJECTIVE: Operationalize Your Investment in Sales and Marketing Tech

  • Develop new habits that maximize leverage of sales technology
  • Adopt best practices for modern, technology-enabled B2B selling
  • Align sales activities with business objectives
  • Operationalize a performance mindset for current and future sales people
  • “Leapfrog” improvements in selling performance

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Resources

Read. Download. Grow.

inbound lead gen vs sales infrastructure

 
 
 

How to improve your website based on what's really going on

 
 
 
 

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Marketing ROI Calculator
 
 
 
 

Talk

Take your selling to the next level

If you're thinking about scaling your staffing agency, speak to one of our growth consultants, and we'll provide a free, 1-on-1 assessment.

We will talk about specific tasks you need performed, or if you're still trying to conceptualize your plan, we'll help you root out your best foot forward... and the next 10 steps after that. We can solve problams in many ways, and we're happy to help you find something that fits.

Submit the form for a free 1-on-1 growth consultation 

Business Address:17875 Von Karman Ave Suite 150,Irvine,California,92614,US |Tel: (949) 478 - 5175 |Email: info@orangepegs.com.