I know this is going to twist you up a bit - thinking about SEO this way...
... but there is no other way around it. SEO belongs with marketing. It deals with algorigthms and rankings and all sorts of logic-driven coding, but none of that changes the fact that it doesn't work well in the hands of a programmer.
It's about content. It's about telling stories. It's about connecting with your audience and understanding the core of their emotional troubles tied to the problems that you solve... the problems that your platform solves.
I've worked with many SaaS companies in the past, and SEO is a common topic in our preliminary discussions. There are a lot of changes occurring with this particular subject, and what worked best 5 years ago is actually now getting people into a lot of trouble.
Times are changing. The internet is maturing. And the language and methods people use to find answers are changing right along with it. There are clear cut rules that must be followed in order to gain favor with the search engines, and they go far beyond technical requirements. This is why a professional SEO service is likely your best bet at getting it right.
Here are 6 things your SEO marketing experts will do for you to help you get more clients for your SaaS.