Your Software Marketing Plan - v2.0

by Orange Pegs Media - Schedule a consultation to learn more:

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Selling software in a way that supports your mission

Are you looking for ways to grow your customer-base and keep them coming back for upgrades? Are you finding it increasingly challenging to attract quality traffic to your website, convert traffic into leads, and/or nurture your leads into you customers?

Deep down, do you feel that your software marketing plan is in direct violation of the promises it makes to its customers?

If so, you aren't alone. The rules of the internet have changed, and people have changed right along with them. Today, both Google AND your visitors want and expect the experience on your website to be intuitive, educational, and valuable. They want your marketing to be just as considerate as your program.

This is what inbound and Growth Driven Design are ALL about.


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How to sell Software through inbound marketing



Inbound for software

With Orange Pegs Media, your software marketing plan starts with education, and ends with consultations. It pulls people to your business who are in pain through a messaging strategy that helps people diagnose the problems your software solves...

...Rather than pushing your disruptive agenda onto people who may or may not be potential customers, inbound actually obtains their consent to market to them.

With inbound, people come to you because we make it easy for them to find solutions to their problems through your website, and because we know how to leverage traffic like that into customers

The Inbound Marketing Methodology


Websites  that (L)earn:

There really is no such thing as a perfect website, especially if you're updating it every 2+ years - or if you update it without the same dedication you give to your software...

Meaning... We can't imagine that your software was this good when you first rolled it out, and we also can't imagine that your business would be where it is today without a decent amount of tweaking and reinventing.

Growth Driven Design (GDD) is revolutionary methodology in web design that you probably don't see as revolutionary at all, except maybe in application to something like your website.

Utilizing the Agile SCRUM process, we launch quickly with a site that's built to look and perform better than your site today, and improve it over time based on facts, not hunches. 

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Fix your SaaS marketing plan