Technology, sales, & digital marketing solutions for software & SaaS

Our programs are informed by data and driven by results

Are you looking for ways to grow your customer-base and keep them coming back for upgrades? Are you finding it increasingly challenging to attract quality traffic to your website, convert traffic into leads, and/or nurture your leads into you customers?

Deep down, do you feel that your software marketing plan is in direct violation of the promises it makes to its customers? Or perhaps, like many we work with, are you feeling like you're doing all of the right things, but unable to derive tangible results?

If so, you aren't alone, and we can help you fill the gap. 

 

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Alignment

Sales and Marketing alignment means you can focus your time and energy on activities you know make a difference

Our software & SaaS growth solutions are built around cold, hard data. Sales and marketing alignment will help you grow your business without bloat, misdirection, or gut-based decision-making.

Our alignment program helps you:

  • Assign objective quotas to sales and marketing that are measurable and relevant to your over-arching objectives
  • Create accountability standards that allow you to scale with confidence
  • Focus on the activities that actually matter
  • Generate meaningful outcomes
  • Pinpoint trouble spots with clarity and objectivity
Alignment delivery:
  • Your top personas & company profiles defined
  • Formalization to your sales process, and commitments made by your sales leaders
  • Lead hand-off procedure
  • Accountability metrics for marketing
  • ... all wrapped up into a Service Level Agreement (SLA - see below)

 

SLA

(sample SLA showing persona definitions)

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Technology Implementations

We implement technology stacks that

  • Support your sales process, not encumber it.
  • Elevate insights when and where they are needed most, not bury them in spreadsheets or cumbersome CRMs
  • Create competitive advantages associated with responsiveness and contextual learning
  • Inform critical decisions made by marketing & sales leadership with objective data, not gut instinct
  • Manage sales for your products AND consulting services

sales dashboard

 (sample consulting services sales pipeline)

It's time to stop managing sales, and start elevating it. Learn More

 

 

Sales Automation

We influence sales outcomes with automation & "growth hacking"

  • Reduce your sales response time to 5 minutes or less
  • Remove manual bottlenecks in your sales cycle
  • Improve sales collateral by leveraging cold, hard data
  • Free sales to do more selling 

 

Your Inbound Journey

(Sample of our growth stack, which includes automation and growth hacking)

 

 

Inbound Lead Gen

Generate endless supplies of leads through your website

  • Attract visitors: Blogging, SEO (pillar methodology), Social Media Marketing, PPC ads management 
  • Convert visitors into leads: Calls to Action (CTAs), Landing Pages, Forms, Content Offers
  • Nurture leads, and automate hand-off: Email Marketing, Sales Alerts

Getting Started with Inbound stats

(sample inbound lead magnet)

Websites

Build a website that contributes to sales - in a big way with Growth Driven Design (GDD)
  • Launch Quickly: Off the ground in 2 months or less
  • Driven by Strategy: Leverage objective data to develop design and UX strategy
  • Improve over time: Test, measure, improve

GDD growth chart-1

(Growth Driven Design development cadence)

 

Inbound Sales Coaching

Get the most out of your investments with an industry-specialized business mentor and sales coach.

OBJECTIVE: Operationalize Your Investments in Sales and Marketing Tech

  • Develop new habits that maximize leverage of your modernized sales tools
  • Adopt best practices for modern, technology-enabled B2B selling
  • Align sales activities with business objectives
  • Operationalize a performance mindset for current and future sales people
  • “Leapfrog” improvements in selling performance
  • Keep sales accountable to their commitments

inbound sales coaching for software and saas

 

Resources

Read. Download. Grow.

inbound lead gen vs sales infrastructure
 
 
 
How to improve your website based on what's really going on
 
 
 
 

inbound marketing playbook for software and SaaS

 Marketing ROI Calculator
 
 
 
 

Build Your Growth Strategy

Take your selling to the next level

If you're thinking about scaling your software or SaaS, speak to one of our growth consultants, and we'll provide a free, 1-on-1 assessment.

We will talk about specific tasks you need performed, or if you're still trying to conceptualize your plan, we'll help you root out your best foot forward... and the next 10 steps after that. We can solve problams in many ways, and we're happy to help you find something that fits.

Submit the form for a free 1-on-1 growth consultation 

Business Address:17875 Von Karman Ave Suite 150,Irvine,California,92614,US |Tel: (949) 478 - 5175 |Email: info@orangepegs.com.