Get  your marketing started on the right foot!

I LOVE inbound marketing because I am able to help businesses attract people to their great products and services. We do that by developing inbound-friendly websites, putting out premium content offers, blogging, social media marketing, and emails.

And it all starts with building the buyer persona, so my team and I put together a template to help you build yours, and provided 5 impossible to ignore reasons why you shouldn't wait to develop them another day!


Reason 1: Center your strategy

Putting your marketing into action is only half the battle. You need to make sure that your messaging is focused on your perfect buyers. This persona template will help you keep it all cohesive and relevant.

Reason 2: Simplify succession planning

Whether you're growing or dealing with vacations or turnover, it's important to have a marketing plan that doesn't completely stall out in the absence of your marketers. This persona template will help keep the most important information about your buyers at your arm's reach.

Reason 3: Be better at communicating

Cohesive marketing communications equals better connections. Since your content will be written specifically for your buyer personas, knowing all of the little things that make them tick will help you connect with them.

Reason 4: Identify new opportunities

The exercise of building buyer personas will reveal marketing and sales opportunities that you never expected to see.

Reason 5: Align sales & marketing

If you want sales and marketing to go after the same targets, your personas are the best place to start. You'll get contributions from both sides, telling different aspects of the same story, and you'll even learn a few things you didn't know before... like where your prospective customers go to find solutions to their problems.



Like anything else "foundational," the right persona can make or break your outreach strategy. Download this handy template today, and start your new campaigns on the right foot! 

Buyer persona template for your business

Topics: Inbound Marketing, Marketing Plan

Lucas Hamon

Written by Lucas Hamon

Over 10 years of B2B sales experience in staffing, software, consulting, & tax advisory. Today, as CEO, Lucas obsesses over inbound, helping businesses grow!

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