Sales, Marketing, & Technology Blog

Leads coming from different sources are VERY different, even if they're technically the same people...

If you haven't heard about what makes inbound leads different from everything else you're feeding your sales team, this is for you... especially if you're considering bringing in an agency to generate inbound leads or you already have the inbound machine in place, but aren't getting the desired results you initially anticipated.

Different leads work in different ways. I am illustrating these lead generation examples to help you derive greater value out of your existing investments (or make decisions on future endeavors). There are many versions of how to generate leads in sales, and I narrow it down to 6 of the most common and most meaningful.

Looking for a digital marketing agency nearby?

"Near" is relative.

With presence all over the continental United States, we're near you no matter where you are, and we're happy to help!

Looking for leads?

Are you looking for better ways to feed your sales teams, so they can bring in more deals over the next year? Are you looking to automate marketing and certain aspects of sales to improve sales outcomes, and accelerate the velocity of new closed business?

If so, a lead generation agency may have the solutions you're looking for, but with so many different methodologies and philosophies out there, how do you find the right one for your b2b?

These leads are #*(&$# TERRIBLE!!!

Are you tired of hearing your salespeople give you excuses for not hitting their goals? Here are some simple tips for generating awesome b2b sales leads, so you don't have to hear it any more..

Better yet - they'll provide pipeline predictability...

If you're trying to grow your small business, you're no doubt trying to determine the best digital marketing services to help you get there. But there are a lot of things to choose from!

Do you invest in a new website? Leads? Social media? Blogging?... how can you take advantage of being online, and how can you turn your online presence into a profit center?

I spent the last 6 years of my life in pursuit of answers to this question, and have put together a list of the 6 best digital marketing services for small business owners looking to grow and scale their operation on their way to a successful exit.

Blogs are a great forum for showcasing your knowledge. They're also great for helping people diagnose their challenges and identify viable solutions...

But they're AWESOME for lead generation. Here's what you have to do to turn your stories into viable business opportunities.

Are you trying to update your b2b marketing plan to include inbound lead generation?

Are you tired of investing in marketing or spending time developing content that doesn't generate tangible outcomes?

These b2b lead generation practices will help you turn your website into your best source for new opportunities, while ensuring sales doesn't squander viable deals before they become viable deals.

You may have heard or thought this before - worry about what to do with the juju created by your lead generation investment after they are coming through the door. By then, you'll have intel on their behaviors, and can make better bets on how to distribute them into the sales pipeline.

But if you go this route, you're going spend a LOT of $ in a short amount of time, with little to no chance of success.

WHO is watching your prospects?

I was writing a blog post today about the value of lead response time, when an cold prospect came to life out of the blue, and my point was proven - live.

As you may know, lead response time can create quite a competitive advantage, especially for those engaging in lead generation marketing or "inbound lead generation" (what's that?). Studies show that you're 21 times as likely to engage in meaningful contact with a  prospect when you catch them within 5 minutes of engaging with your content. (source)

Here's a perfect example of how and why that works.

If nothing else, your Business Growth Strategy should focus on retaining and engaging your top talent.

Are you trying to improve your sales culture, retain top production and/or sales talent, or finding that your employees are simply tired of work feeling so much like... work?

Perhaps it's time for a change of scenery... and not just a typical office remodeling or moving to a different location - I'm talking about a complete upgrade into a co-working space like Regus Spaces or WeWork.

Sell more, at a faster pace with Hubspot Sales

I have used many CRMs. In 2005, the business I was working for was using AS400 (This is an MSDOS-based program, people!... which I had also used as an ERP in one of my prior jobs), and over the years, I've tried JDEdwards, Oracle, SAP, Zoho, and, of course, the ever-so-popular Salesforce.

When it comes to how you take in this Hubspot CRM review, the real question you should be asking is, "will this help me close more deals at a faster pace?"

In short, the answer is yes. Absolutely. But only if you are willing to make some changes...