Brand development is Different Today:
This has to be one of the toughest challenges that business owners face. How does one build a brand that attracts qualified, motivated buyers without casting the net to wide or narrow? In other words, how does one get the best branding bang for their buck?
In the past this conversation was mostly about marketing, but today we talk about sales and customer service as well. Too often businesses fail to see the importance of the sales component of their brand, but with digital media management tools becoming so prevalant, particularly social media, it would be wise for you to reconsider its implications.
Of course, I'm going to help you with that, and today, it's all about your brand's TONE.
Inbound vs Outbound Marketing: The Brand Management Challenge.
ROUND 1: Your Brand's Tone
Clyde's problem was that he was always TOO serious...
Tone is not about the message, it's about how it's delivered. It's about the subtext and the emotions it evokes, and comes in the form of something as simple as a voice infuction or more complex, like the buyer's journey itself.
Every one of your employees who touches the public is going to affect your tone, so this is an important topic. Remember, I WAS an outbounder for about a decade, and I was quite good at it -always the top of my class - so I speak from extensive personal experience on both ends.
Inbound's marriage of all things digital is a happy one
Solving problems before they make your customer's blood boil, and instead turning them into conduits to MORE business... imagine that!
Maybe it's even a knockout... Want more? Check out http://www.orangepegs.com/inbound-vs-outbound-marketing.
Every business is different, so finding the right model for your outreach program may take a combination of methodologies. But if you build a solid foundation using Google-friendly, inbound-oriented thinking, the rest, even your outbound calling, will get a lot warmer and become a lot more likely to close. Your online branding efforts will make you more likable and approachable - which means fewer hang-ups and a much more positive experience.
Want to speak to a representative for a free inbound marketing assessment? Schedule a consultation today!
Interested in seeing what an inbound lead actually looks like? Check it out!